1- Int. Manager of Customer Segments to lead strategies for partnership with colleges & universities for our banking client
LOB : EDB, Segments & Customer Growth
Duration : 12 Months with possible extension
Working Location : DT Toronto - Hybrid (Tues / Thurs in office)
The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention.
The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated growth of the priority Students segment.
You will be required to analyze market, competitor, and customer information to develop compelling value propositions to attract Students customers and to nurture deeper customer relationships early on in their journey with the bank.
You will also be responsible for end-to-end execution partnering with external partners (primarily colleges & universities) to ensure successful sponsorship / partnership events and maintaining a good relationship.
Must haves :
- 2-4 years relevant Customer Segments / Strategy, Partnership roles in Retail banking ( Personal banking, everyday banking account, mortgages, checking accounts) or similar financial service industries
- Experience in developing and executing customer strategies and value propositions
Nice to have :
Personal experience as an International Student
Typical day might include the following :
- Developing strategies for partnership growth and integration with colleges & universities to acquire new-to-the bank International Students
- Managing and enhancing relationships with existing partners
- Identify and develop compelling partnerships to help grow the priority Students segment portfolio and support customers with relevant value additions to drive activation
- Drive continued innovation in evolving the segment program
- Articulate campus partnership strategy and communicate results on an ongoing basis to key stakeholders
Interview Process :
First Round 45min in person (preferred) meeting with HM. Behavioral + a case study presentation that will be provided 2-3 days in advance
Second Round - 45min in person (preferred) meeting with HM and one-up