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Director of Demand Generation
The Leadership AgencyMarkham, Ontario, Canada30+ days ago
Salary
CA$145,000.00 yearly
Job descriptionSeasoned marketing leader with a track record of success in driving growth within highgrowth technology companies. Experience working in highvelocity sales and marketing environment. Experience working in a SaaS environment ideally SMB or vertical experience. Directorlevel experience. A leadership philosophy focused on people and culture development. Exceptional strategic thinker with a handson approach to capable of translating visionary concepts into actionable plans that deliver measurable results. Collaborative mindset with a proven ability to build and nurture relationships at all levels of the organization fostering a culture of innovation accountability and excellence. Experience working closely and aligning revenue goals with sales. Entrepreneurial spirit with a passion for driving innovation and challenging the status quo. Familiarity with the landscaping industry or analogous markets is advantageous showcasing a nuanced understanding of industryspecific trends challenges and opportunities. Located in Toronto Opportunity to work alongside CRO and senior leadership team to take the company to their next growth phase Opportunity to lead and influence the marketing function Competitive compensation including equity 4day work week Hybrid model with 2X a week in office Joining a company that puts people and culture first
We are working with a highgrowth tech company that is leading in their space! Their business management software is helping their customers maximize profits. They are profitable and growing with over 3000 business owners on their platform.
- Report into CRO
- Develop and Implement Marketing Strategies : Create and execute innovative datadriven marketing strategies to meet business objectives focusing on brand awareness lead generation and customer retention.
- Oversee Brand Development : Manage the development and maintenance of the brand ensuring messaging positioning and visual identity remain consistent across all channels.
- Demand Generation Efforts : Drive lead generation through various marketing channels including digital marketing content marketing event promotion CRM and social media.
- Product marketing : Work with product management to develop and implement gotomarket strategies for new product launches covering positioning messaging and promotional activities.
- Develop Content Marketing Strategies : Create and manage content marketing strategies including producing engaging content such as blog posts whitepapers webinars videos and case studies.
- Establish KPIs and Report Performance : Define key performance indicators (KPIs) to measure marketing effectiveness and provide regular performance reports on marketing initiatives to senior leadership.
- Budget Management : Efficiently manage the marketing budget allocating resources to maximize return on investment (ROI) and drive growth.
- Market Research : Perform market research and competitive analysis to identify opportunities for innovation and growth.
- Collaborate closely with sales product management and customer success teams to align marketing strategies with business objectives and ensure effective crossfunctional collaboration.
- Set and Achieve OKRs : Responsible for setting and achieving individual and departmental Objectives and Key Results (OKRs).
- Assist in hiring by directing training supervising evaluating and coaching direct reports.
Requirements
Benefits
Marketing