Marketing Manager

Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through a variety of wealth management platforms.

About Haventree Bank

Headquartered in Toronto Ontario Haventree Bank (Haventree) is a mission driven alternative mortgage lender. The name Haventree is representative of the banks mission to help its customers find a place of refuge and to lay down new roots for the future. Haventree exists to be a catalyst of financial security and upward mobility for Canadians who are underserved by the traditional financial system.

Position Summary :

Reporting to the Director Marketing the Marketing Manager is accountable for the management and day to day marketing Operations and execution of campaigns related to the Broker Channel Broker Loyalty Program and Client renewals. The position works with cross-functional teams to optimize marketing efforts drive growth through channels and help build a better experience for our customers including internal brokers and Clients.

Major Duties & Responsibilities :

• Supports the implementation of established marketing processes and ensures team adherence
• Executes customer journey initiatives based job behavioral and data insights ensuring seamless user experience
• Test and QA marketing programs to ensure flawless execution and continuous improvement.
• Launch optimize and scale marketing campaigns across channels to drive growth. Use data driven insights to refine and improve campaign performance.
• Conducts A / B Testing to test hypotheses learn from results and iterate on approaches.
• Create emails landing pages templates forms nurture programs and other campaign assets.
• Ensure all assets are built in accordance with industry best practices.
• Maintains accurate and relevant content on the various Haventree Bank websites always following brand guidelines.
• Partner with the copy and graphics teams to develop and build new fresh content in the Haventree Bank voice email communications Journeys promotional messages contests and presentation materials.
• Some work coordinating with external vendors on the creation of marketing materials.

Qualifications & Experience :

Degrees Diplomas & Certifications :

Years and Range of Experience Required to Perform the Job :

While we thank everyone for their interest in Haventree Bank please note that only candidates selected for an interview will be contacted. Haventree Bank is committed to providing accommodation when needed. If you require an accommodation we will work with you to meet your needs.

Required Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1