Regional Brand & Store Events Manager

Date: Feb 26, 2026 Location:

Montreal, QC, CA, H3B 5K4

Job ID: 281615

Function: Retail Operations

Address: Montreal Area

Working Model: Remote

Vacancy Status: This position is for an existing, open vacancy

Belong to Something Beautiful

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Ready for a career glowup? As Regional Brand & Store Events Manager, youll be driving regional event strategy by partnering with Field and Store Leadership to analyze the business, identify opportunities, and develop plans that accelerate category growth and elevate client service and instore experiences.

The work you do will impact beauty, as you blend creative vision with operational excellence to deliver innovative, resultsdriven events across a dynamic, fastpaced retail environment.

Youll be part of a team thats united in beauty, supported by those who are equally as passionate about building strong crossfunctional relationshipsincluding store teams, field leaders, merchants, planners, category engagement, brand operations, marketing, and brand partnersto bring highimpact events to life.

What youll Do:

• Cultivate strong crossfunctional relationships with Field Leadership, Stores, Brands, Merchants, Marketing, and Category Brand Managers to assess event opportunities, build strategic regional event calendars, and oversee execution within assigned categories
• Provide handson store support through regular store visits, validating planning and execution to ensure precision, operational excellence, and strong goal achievement across all activations
• Analyze event performance, category growth, and brand reporting to uncover insights and identify opportunities that inform strategic direction for future national event activations
• Partner with store teams to plan, drive, and evaluate event execution, providing datadriven recommendations, adjusting support levels as needed, and making timely decisions that advance program growth through innovative, outofthebox ideas
• Develop a comprehensive regional events roadmap aligned with merchandising strategies, brand campaigns, marketing initiatives, and regional KPIsleveraging evolving insights to enable swift, informed decisionmaking and ensuring strategies remain agile, integrated, and impactful yearround
• Collaborate with Store Leadership and Business Operations to ensure event inventory is cyclecounted, aligned to brand activation objectives, and ready for timely execution. Partner with Retail Communications and Business Operations to deliver clear, timely event communications and task management to all stores
• Lead strategy and execution for largescale events and outofstore activations, including highprofile appearances by founders, influencers, and celebrities. Work crossfunctionally to coordinate localized brand programs tailored to regional priorities and client demand
• Support Field and Store Leadership in building business acumen and driving category growth through eventbased programs that accelerate totalworld growth and deliver differentiated, highimpact client experiences
• Serve as a subject matter expert on store event tools and platforms (including Smartsheet, Tableau, and internal systems) during store visitsensuring accurate data, optimized workflows, actionable insights, and fully equipped crossfunctional teams capable of effective, endtoend event execution
• Identify emerging category trends and regional market shifts, making forwardlooking, informed decisions that shape breakthrough strategies and drive longterm program growth through brand investments
• Maintain a strong instore presence (7080% of the workweek) to effectively support store teams, oversee execution, and ensure operational excellence across events
  
  

What Youll Bring

• 35 years of experience in brand management, retail operations, or marketingpreferably within a multiunit retail environment
• Experience supporting or influencing storelevel execution across multiple locations is strongly preferred
• High organization and selfmotivation, with the ability to manage multiple projects simultaneously while collaborating effectively across teams and crossfunctional partners
• Strategic problemsolving skills, agility, and resilience, with the ability to navigate ambiguity, drive clarity, and deliver results through collaboration and inclusive peer leadership
• Ability to collaborate effectively with field leaders and stores, building partnerships while holding teams accountable for executing events with precision, consistency, and excellence
• Strong communication skills and experience working with Microsoft 365or a similar webbased collaboration platform
• Ability to navigate matrixed organizations and build collaborative partnerships, supported by strong communication and presentation skills to lead crossfunctional meetings and confidently drive alignment
• A passion for delivering exceptional client experiences and pioneering new approaches to experiential retail
• Strong knowledge of field team dynamics and retail sales strategies
• Proven business acumen with the ability to drive sales and maximize value even with limited resources
• Ability to travel to stores within your region 70 80% of the time
• You have a valid Drivers License and a reliable car
• Fluency in both English and French (written and verbal) required

#FSCHIRING

What Youll Get:

• Caring Community. Youll collaborate with teammates who are equally passionate about innovating, doing the right things, and driving the industry forward together, united in beauty.
• Fulfilling Path. Your career glow-up starts here with access to opportunities that will challenge, stretch, and develop your skills. Youll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• Meaningful Work. As you make an impact on beauty, youll feel and see the positive change (consumer, industry, and social) your individual voice is a part of.

Rewards as Unique as You Are:

Eligibility requirements