Social Media Coordinator

Company : CGL

Department : Marketing and Communications

Employment Type : Temporary Full Time (12 months)

Work Model : Hybrid

Language : English is required, French is an asset.

The Opportunity :

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy.

That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose.

The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact.

We think strategically and align our initiatives to help our organization achieve its business objectives.

The Social Media Coordinator will help support and manage our Advisor social media marketing program and platform, Hearsay Social, enabling nearly 500 Advisors to market their services across multiple social media networks.

The role will work closely with the Social Media Consultant and Social Media Specialist and report to the Manager, Digital Marketing - Performance & Acquisition.

How you will create impact :

Provide day-to-day Hearsay program and platform support to Advisors and their staff, including : In-platform troubleshooting of Hearsay and connected social media networksResponding to inquiries around platform functionality, how-tos, compliance and regulatory guidelines / decisions, social media marketing best practices, etc.

Providing platform onboarding to new usersManaging user access requestsDelivering trainings and presentations about new platform features, changes, upgrades, etc.

• Manage a web-based resource library, including regular updates to existing documents and creation of new documents.
• Perform daily compliance reviews of content / posts and weekly compliance reviews of social profiles, working 1 : 1 with Advisors to provide clear feedback and direction around regulatory requirements, and consulting with Compliance teams as needed.

Maintain SLAs for reviews and anticipate and communicate any delays to Advisors.

• Proactively identify opportunities to help drive Advisor participation and engagement in the Hearsay program and platform.
• Manage a content calendar in collaboration with the Social Media Consultant and Specialist and Brand team. Load and schedule posts.
• Manage the social media marketing general email inbox.
• Collaborate with marketing Consultants and Specialists and Creative teams in the development of social content, including advocating for content that can be tailored to Advisors’ needs.

Proactively identify content opportunities to help Advisors promote their services.

• Deliver regular reporting and analysis and help with extrapolating insights.
• Work with the Social Media Consultant, internal business partners, and the vendor to continuously maintain optimal operations management of the Hearsay program and platform.

Note : This is not an all-inclusive list of duties. You may perform other related tasks to meet the needs of the business.

How you will succeed :

• You’re an excellent communicator. You listen for meaning and understanding, empathize, and can articulate thoughts and express ideas effectively both verbally and in writing to inform, instruct, and persuade a diverse range of individuals and opinions.
• You work well independently. You can run with tasks on your own, keeping them on track and on timelines without the need for constant supervision and follow-ups.
• You’re proactive; you take initiative on tasks before being prompted, and you anticipate and seek resolutions to potential problems before they become an issue.
• You have excellent organizational and time management skills to prioritize and manage a variety of simultaneous tasks and responsibilities to meet deadlines.
• You’re very detail-oriented, ensuring tasks are completed thoroughly and accurately.

To join our team :

• You have a Degree or Diploma in marketing, business administration, or a related field.
• 1-3 years of previous experience working in a similar role is preferred. FI experience or experience working within regulated industries is beneficial.
• You have working knowledge in the leading social media platforms, and you stay current with new developments. Experience in social media management tools (, Sprout Social, Hootsuite, etc.) is an advantage.
• You’re digital tech savvy; you’re a quick learner of digital tools, platforms, and technologies.
• You have a good understanding of social media marketing best practices and KPIs.
• You’re comfortable working with numbers; you can prepare accurate reporting, interpret data, and communicate meaning
• You can create effective decks and slideshows and deliver engaging presentations in Microsoft PowerPoint.

What you need to know :

• You may travel on occasion.
• Extended work hours, including evenings and weekends, may be required.
• You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.

What’s in it for you?

• Training and development opportunities to grow your career.
• Flexible work options to support personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Volunteer opportunities to give back to your community.
2 days ago