Job Title : Marketing Manager
Role Overview :
We are looking for a dynamic Marketing Manager to lead both the strategic direction and the execution of our marketing efforts for our online course business. The ideal candidate is a creative thinker who is also detail-oriented and capable of managing all aspects of marketing campaigns. This role requires a hands-on manager with experience in scaling marketing efforts and driving growth.
Key Responsibilities :
1. Campaign Management :
- Develop and manage email marketing campaigns aimed at driving course sales.
- Schedule and oversee social media content across various platforms to engage the audience and promote courses.
2. Marketing Strategy :
Design and implement a comprehensive marketing strategy aligned with business goals.Conduct SEO and keyword research to optimize the website, blog, and content for organic search traffic.3. Content Creation & Execution :
Assist with the planning and execution of webinars to engage customers and promote course offerings.Create compelling copy for emails, social media, website, and other marketing channels.Oversee regular website updates and improvements to ensure it remains optimized for conversions.4. Automation & Tools :
Utilize tools such as HubSpot or other CRM systems for effective campaign management.Build automations using platforms like Zapier and Airtable to streamline marketing workflows.Manage email marketing and automations through platforms like ConvertKit and Beehive, including newsletters and email campaigns.Automate social media posting on LinkedIn and Twitter for consistent engagement.Qualifications :
3+ years of experience in marketing management, specifically in online course marketing or similar industries.Strong expertise in SEO , email marketing , and social media strategy .Proven track record of driving results through both creative and data-driven approaches.Proficiency in tools like Canva , WordPress , HubSpot , ConvertKit , Zapier , Airtable , and Beehive is highly desirable.Strong understanding of campaign management , content creation , and automation tools.If you're ready to take on a leadership role in a fast-paced, dynamic environment and bring your marketing expertise to a growing online course business, we’d love to hear from you!
