Sales Representative

Job Description

Job Description

Sales Representative – Forklift Sales & Rental (Canada & USA)

Location : Mississauga, ON (On-site)

Employment Type : Full-Time

Salary : $40,000 – $50,000 CAD per year + Commission (OTE)

About Alteon Equipment

At Alteon Equipment, we specialize in the sales, rental, and reconditioning of forklifts and material handling equipment across Canada and the United States.

We’re passionate about helping businesses move efficiently - from warehouses and manufacturing facilities to construction and logistics operations.

As we expand our footprint, we’re looking for a Sales Representative who thrives in a dynamic, target-driven environment and wants to grow within a rapidly scaling company.

About the Role

This position focuses on lead generation, outreach, and relationship nurturing.

You’ll play a key role in building our sales pipeline by identifying prospects, qualifying leads, and ensuring smooth handoffs to management for quoting and closing.

You’ll work closely with Sales and Operations teams, gaining hands-on guidance and market insights to help you succeed.

What You’ll Do

Execute outbound prospecting : cold calls, emails, LinkedIn outreach, and door-to-door visits to industrial clients.

Manage and nurture warm inbound leads, ensuring timely follow-up and engagement.

Qualify opportunities and hand them off to senior management for pricing or closing.

Research new customers and industries (construction, logistics, warehousing, manufacturing, etc.) across Canada and the U.S.

Maintain and update CRM records with lead details, activities, and progress notes.

Provide after-sales support to customers you’ve onboarded, ensuring satisfaction and long-term relationships.

Track and report weekly KPIs - including outreach volume, lead conversions, and follow-up activity.

What We’re Looking For

1-3 years of sales or business development experience (industrial, automotive, or equipment industry preferred).

Strong background in lead generation and prospecting - both online and in person.

Knowledge or experience in equipment sales, automotive, or material handling industries is a major asset.

Familiarity with CRM tools and structured sales processes.

Excellent communication and relationship-building skills.

Organized, self-motivated, and capable of working independently.

Valid driver’s license and ability to travel locally for client visits.

Must be able to travel to the United States.

Strong reporting discipline and ability to consistently meet or exceed KPIs.

Compensation

Base Salary : $40,000 – $50,000 CAD / year (based on experience)

On-Target Earnings : Commission per sale or rental + performance-based bonuses

Benefits

Extended health, dental, and vision coverage

Paid vacation : 2 weeks per year

3 paid sick or personal days per year

Additional Perks

Flexible work structure (office + field-based)

Ongoing mentorship from senior management

Growth opportunity within a fast-expanding equipment company

Why Join Alteon Equipment?

Be part of a growing brand in one of the most dynamic equipment markets in North America.

Work directly with experienced leaders and gain deep insight into industrial equipment sales.

Enjoy a results-driven, supportive environment with clear growth potential and rewarding incentives.

Company Description

At Alteon Equipment, we specialize in the sales, rental, and reconditioning of forklifts and material handling equipment across Canada and the United States.

We’re passionate about helping businesses move efficiently - from warehouses and manufacturing facilities to construction and logistics operations.

Company Description

At Alteon Equipment, we specialize in the sales, rental, and reconditioning of forklifts and material handling equipment across Canada and the United States.\r\nWe’re passionate about helping businesses move efficiently - from warehouses and manufacturing facilities to construction and logistics operations.