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Marketing Analytics & Automation Consultant

Marketing Analytics & Automation Consultant

Robert HalfVancouver, BC, CA
9 days ago
Salary
CA$43.54–CA$50.41 hourly
Job type
  • Part-time
  • Temporary
  • Quick Apply
Job description

Our Vancouver based client is looking for a Senior Marketing Data & Automation Consultant on a part-time contract (10 hours per week) to help streamline marketing analytics, automate manual processes, and optimize lead tracking. This is a high-impact consulting role where you will work closely with leadership to implement automation, improve data visibility, and enhance conversion tracking.

Responsibilities :

  • Develop systems to track customer journeys from website visits to bookings and payments across 35+ internal websites.
  • Analyze and optimize the full customer journey using multi-touch attribution models to identify lead sources and conversion paths.
  • Optimize Google Analytics (GA4), Google Tag Manager, and SEO to improve data-driven decision-making.
  • Automate negative keyword updates in Google Ads to enhance ad performance.
  • Centralize marketing data and push insights to different business areas using BI tools such as Power BI, Looker, or Tableau.
  • Implement best practices for cookie tracking, attribution modeling, and event tracking.
  • Advise stakeholders on data-driven marketing strategies to improve ROI and conversion rates.

Qualifications :

  • 5+ years of experience in marketing analytics, automation, and paid advertising optimization.
  • Expertise in customer journey mapping and multi-touch attribution modeling.
  • Strong knowledge of Google Analytics (GA4), Google Tag Manager, SEO, and PPC campaign management.
  • Experience with Google Ads Scripts, SQL, Python, or JavaScript for automation is a plus.
  • Ability to translate complex data into actionable business insights.

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