Specialist, Web Analysis

Description

: Did you know that VIA Rail is carrying out ambitious projects to modernize its services and infrastructure? From our new ultramodern train fleet to ongoing improvement of our infrastructure and reservation system, we’re building the future of transportation in Canada. Working for VIA Rail is being a part of a collective effort in sustainable mobility.

As the Web Analyst Specialist, you will report to the Digital Marketing Director and play a crucial role in optimizing our online presence. As a Website Analyst, you will analyze and interpret web data to help drive informed business decisions. You will use your expertise in Google Analytics 4 to report on business-defined key performance indicators (KPIs), provide actionable insights, and effectively communicate these findings to various stakeholders within the company. Your analytical mindset and attention to detail will be crucial in supporting our growth and enhancing our website's performance. You will support the web team with small-scale digital projects and content modification on the website using Drupal ( CMS).

Responsibilities :

Data Analysis & Reporting :

• Monitor and analyze website traffic using tools like Google Analytics, Power BI Analytics, and other relevant platforms;
• Develop custom reports and dashboards to track KPIs on website performance, user behaviour, integrated CRM data, and critical metrics;
• Identify trends, patterns, and anomalies in website data.

Optimization & Insights :

Communication & Collaboration :

Technical Implementation :

Competencies :

At VIA Rail, we are proud to be an employment-equity employer and we strive to form teams that reflect the diversity of Canadian society. We aim to remove barriers to employment accessibility and aspire to provide an inclusive and equitable work environment where everyone is valued, regardless of their identity or differences, to enable them to reach their full potential.

If you need assistance in making the recruitment process or the position you are applying for more accessible, please let us know. Alternate arrangements may be offered to individuals who request them at any stage of the recruitment process. All information received in relation to arrangements will be kept confidential.

Note that we will only contact those who are selected for an interview.

Why choose VIA Rail?

Join our 3,000 other employees in helping provide Canadians with a safe, accessible, environmentally sustainable way to travel!