Digital Marketing Specialist

Our employer, a leading digital marketing company, is seeking for a creative, process-oriented, experienced and talented Digital Marketing / PPC Specialist to join their team (in-person, full-time).

The PPC Marketing Specialist will be an experienced, organized, creative, ambitious and highly driven individual, responsible for developing innovative and strategic, results-oriented campaigns for our clients.

If you love creating persona-driven content, managing advertising campaigns, and are fanatic about PPC / SEM, this just might be the position you’ve been looking for.

RESPONSIBILITIES

• You will work on B2B & B2C marketing campaigns for 20-30 clients
• Learn about each client in depth : their goals, values, needs, buyer personas, voice, style
• Engage with clients on expectations, deliverables and approvals, etc
• Write engaging, informative, on-brand ads and constantly test / improve them
• High-end management of Google / / FB / Instagram Ads
• Work with our Google Partner / FB support to improve performance and try new tools
• Coordinate with other team members and ensure deliverables are met consistently on time and above expected quality
• Regularly reviewing campaign performance metrics to identify areas for improvement and optimization.
• Constantly learn new trends and strategies for PPC / SEM.
• Collaborate on client audits and regular reporting.

EXPERIENCE :

• Minimum 3+ years of digital marketing knowledge and experience : PPC, SEM, Digital
• Marketing Tools & Analytics
• Education : College / University Degree with a major in business or sales and marketing, advertising, communication
• Languages : Native English (French is an asset)
• Hands-on experience managing PPC / SEM campaigns
• Experience with A / B testing, ad copywriting, and landing page optimization to improve conversion rates and campaign performance
• Experience with Google Analytics (GA4) and other web analytics tools to measure campaign performance and make data-driven decisions.
• Experience in a high-volume / fast-paced industry is preferred.

DESIRED SKILLS and TRAITS :

• You are a strategic, creative, focused, results and deadline-oriented worker
• You have good verbal and written communication skills and can not only express your own ideas & thoughts with ease but those of our varied clients
• You have an eye and a passion for detail, accuracy, and results
• You are a self-starter, self-motivated, highly responsible and accountable individual
• You do not get overwhelmed easily even when managing multiple projects for multiple clients
• You can systematically and efficiently manage concurrent projects for multiple clients
• You believe in a data-driven approach, leveraging strong analytical skills and the ability to identify trends, insights, and opportunities for optimization.
• Experience with A / B testing, ad copywriting, and landing page optimization to improve conversion rates and campaign performance.
• You work well with others and enjoy collaborating and creating with a team
• You can multitask when needed but also enjoy producing a lot during deep work sessions
• You want to learn and grow with us

WHY WORKING THERE

• The opportunity to work with diverse, highly skilled teams as part of a leading digital marketing and web development agency in Ontario, backed by a strong reputation and impressive portfolio
• Ongoing learning and skill-building within various digital marketing disciplines
• Casual, fun environment, with regular team activities
• The ability to autonomously contribute to a passionate, results-driven organization with opportunities to grow and advance

About the employer

For over 15 years, our employer helped small to medium-sized businesses to establish their

online presence with user-optimized websites, and engaging digital advertising initiatives.

As Google Partners, they are passionate about all things digital and have consistently

delivered high search rank, conversion optimization, and overall business growth for our

clients.

Job Type : Full-time, in-person

Position Location : Vaughan

Base Salary : 60-70k

Benefits : Yes - after 3 months

Vacation days : 10 days

Annual Bonus : Yes - performance-based