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Marketing Writer

Marketing Writer

LawDepotEdmonton, AB, Canada
7 days ago
Job type
  • Full-time
  • Permanent
Job description

Company Profile :

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!

Position Overview :

LawDepot.com is currently expanding and looking to recruit a Marketing Writer in Edmonton, Alberta. Working in the Content Marketing Department, you will be responsible for producing SEO-friendly, high quality, evergreen content to drive results for LawDepot products and websites. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid work schedule.

Primary Responsibilities :

  • Write SEO-friendly landing page copy, articles, and pillar pages
  • Create long form legal resource articles, SEO content, user experience (UX) content (ex. CTAs, dialogs), and promotional email content
  • Edit and proofread content developed by other team members
  • Write UX copy, email copy, and support copy for other departments
  • Complete projects to drive organic search results
  • Develop landing page copy outlines
  • Conduct research on various legal topics and develop ideas for content
  • Utilize reports to identify natural search opportunities
  • Assist in content brainstorming
  • Collaborate with other internal departments (Legal, Product, Design, Development) to execute projects

Knowledge and Skill Requirements :

  • Post-secondary education in Communications, English, Journalism, Marketing, or other relevant fields
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Knowledge in search engine optimization (SEO), keyword research, and user intent is an asset
  • Ability to use SEMRush, Ahrefs, Ubersuggest or another keyword research tool is an asset
  • Google Analytics for Beginners” certification and knowledge of Google Search Console is an asset
  • Knowledge in UX writing and email writing is an asset
  • Ability to work independently and as part of a team
  • Strong portfolio showcasing previous written work
  • Great time-management and organizational skills
  • Ability to research and learn legal topics, think creatively, solve problems, and take initiative
  • Basic skill in HTML is an asset
  • Second language (French, German or Spanish) is an asset

    • Why You Should Join the LawDepot Team :

  • Excellent total compensation package
  • Comprehensive health and dental benefits, plus an additional Health Care Spending Account
  • Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
  • Three weeks paid vacation, plus bonus personal days
  • Continuous learning opportunities, including Learning subscriptions and training budgets
  • Company share plan
  • Free catered lunches for the entire office
  • Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
  • Casual work environment
  • Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
  • Free and easily accessible parking
  • Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
  • Hybrid working arrangements for balance between getting work done at home and engaging with others in the office

    • How To Apply :

    Please submit a resume, cover letter and any related writing samples by email to [email protected] or submit online via our Careers page at

    We thank all applicants; however, only those selected for an interview will be contacted.