E-commerce Content Specialist (Conversion Copywriter)

Location : Remote (Eastern time zone preferred)

Position Type : Part-Time or Full-Time

Reports To : Creative Director

About Shop Innovator

Were a boutique digital agency specializing in scaling high-ticket brick-and-click Shopify brands . Our clients sell premium physical productsthink fire pits backyard greenhouses artisan rugs and Hi-Fi audio equipment. We help them transform underperforming online stores into polished high-converting brand experiences that build trust and increase revenue.

Our mission is simple : turn browsers into customers.

Who Were Looking For

Were hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. Youre not just a writeryoure a digital sales architect . You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust clarify value and guide people to purchase.

This is not a junior copywriting role churning out generic SEO blogs. Youll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients sales and marketing goals.

Responsibilities

Write conversion-optimized website content : product pages collection intros About Us pages and landing pages.

Collaborate with our email marketers to develop content that can be used in campaigns & flows.

Collaborate on quarterly promotion plans and content calendars across multiple client accounts.

Interview business owners and customers to craft authentic customer stories and testimonials

Optimize existing content for clarity hierarchy and engagement (not just keywords)

Ensure brand voice consistency across all assets.

Apply best practices in high-ticket UX writing persuasive frameworks and storytelling for luxury / premium brands

What You Bring

3 years of e-commerce copywriting experience preferably in home garden or luxury consumer categories

Proven success writing for high-AOV or considered-purchase products ($500)

Deep understanding of the Shopify platform and customer buying behavior

Experience writing for multiple stages of the customer journey : awareness consideration conversion and retention

Ability to balance brand personality with conversion goals

Comfort working with project management tools like ClickUp

Self-directed reliable curious and coachable

Bonus : Familiarity with Klaviyo Hotjar or GA4 data to inform copy decisions

This Role Is Ideal If You...

Are a strategic thinker who sees content as part of a bigger conversion system

Have an eye for online store UX not just words

Are obsessed with clarity trust-building and hierarchy

Enjoy working with small collaborative teams

Love helping good brands grow with great storytelling

What Youll Get

Flexibility : Work from anywhere on a schedule that suits you

Meaningful projects : Work with purpose-driven premium brands

Growth : Collaborate with a team of seasoned strategists designers and marketers

Predictability : Join a team that plans in 90-day cycles (no chaos culture)

Creative freedom : Your insights are valuednot micromanaged

How to Apply

Send your portfolio resume and a short Loom video telling us why youre a perfect fit for this role to

Bonus points if you include a sample of :

A product or About Us page you wrote for an e-commerce brand

Key Skills

Digital Marketing,Marketing,Google Analytics,Growing Experience,Conversion Optimization,Google AdWords,Hybris,Magento,Account Management,SEO,E-Commerce,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1