Performance Marketing Manager

Job Description

Job Description

Description

Exciting news! Embark is moving its headquarters to the financial district in Toronto, ON. effective Q2 2026 ! Until then, our office remains in Mississauga, near Square One and the hybrid work model remains the same (in-office on Tuesdays and Wednesdays of each week).

Are you a data-driven marketer with a growth mindset and a passion for enhancing customer experiences? Do you excel at driving digital registrations & leads through effective campaign optimization and testing new digital channels? As our Performance Marketing Manager, you will play a key role in shaping and executing strategies that drive our digital success. You'll work closely with cross-functional teams and external partners to ensure our marketing efforts are impactful, innovative, and customer-focused.

Key Responsibilities

• Digital Registration & Lead Generation : Develop and execute performance marketing strategies to drive new customer acquisition growth.
• Campaign Optimization : Collaborate with agency partners to scale and optimize paid media campaigns, creating a dynamic digital footprint, especially focusing on Google Ads and Meta Ads (Facebook and Instagram) to place us within a digital arm’s reach of our target audiences.
• Cross-functional Collaboration : Work closely with Marketing, Product, Sales and Finance teams to deliver fully integrated and optimized campaigns.
• Budget Management : Manage the performance marketing budget effectively, allocating resources across the relevant phases of the customer journey.
• Vendor Management : Experience managing relationships with strategic partners and vendors.
• Reporting & Analysis : Develop and maintain internal reporting mechanisms to analyze campaign performance, identifying areas for improvement, and regularly analyze and report on key metrics (CPM, CPC, CPA, LTV, ROAS).
• Data-Driven Culture : Build a performance-based, data-driven culture to drive continuous testing, experimentation, and feedback loops, demonstrating marketing effectiveness and using data-driven insights to optimize strategies.
• New Channel Development : Explore and test new channels, such as TikTok, to expand our reach and drive engagement.
• Customer Centricity : Ensure all marketing strategies are aligned with the goal of enhancing the customer experience and meeting their needs.

Desired Skills & Experience

Why Join Us