B2B Content & Lifecycle Marketing Contractor

About Branch Branch is shaking up the $46B office furniture industry to create an office experience for the 21st century : easy, affordable and flexible so you can sit down (or stand) and get to work.

We're based in NYC and backed by the investors behind household brands like Quip, Caraway and Peloton.

Our founders arrive with experience in partnerships, real estate, and venture building at leading real estate companies like Oxford Properties, SL Green and Redfin.  We’re an ambitious group of problem solvers innovating across software, design and logistics, and we’re looking for entrepreneurial teammates who like a challenge.

The Role We’re looking for a B2B Content & Lifecycle Marketer (Part-Time Contract) to support our fast-growing enterprise business by building and optimizing lead generation and customer nurture programs in HubSpot.  Your work will span two priorities across our B2B acquisition funnel : content marketing and lifecycle marketing.

You’ll help B2B prospects discover and engage with Branch by authoring engaging, relevant and conversion-optimized content that addresses the needs of teams in-market for office furniture and throughout our funnel.

To do this right, you’ll need to go deep on unique data, narratives and perspectives far beyond what an LLM might produce; we want someone closer to a magazine feature writer than a white paper machine.

Once prospects discover Branch—whether through our website, ads, or referrals—you’ll ensure they receive relevant, timely, and engaging marketing communications, inclusive of content, product launches, market updates and more, that move them closer to becoming customers.

You’ll also help existing B2B customers expand the range and volume of products they purchase from Branch over time.

The ideal candidate will bring two capabilities : a background in developing unique & relevant content to drive pipeline generation from new, existing and lapsed customers, and hands-on experience with lifecycle marketing in HubSpot.

If you don’t have direct Hubspot experience, we’re still open to meeting you if you have extensive experience with a different CRM or email marketing platform.

Above all, you should be both strategic and execution-oriented : comfortable segmenting audiences, defining content pillars for each segment and measuring performance with data, while executing with speed and quality via fantastic writing, campaign setup, visual design, and superlative attention to detail.  This is a part-time contract position to start, with the potential for deeper collaboration down the line with proven results.

Day To Day Develop original content (eg narratives, interviews, guides, infographics) that add prospect value beyond AI answers and drive form fills and improves SEO.

Take ownership of B2B copy across new product launches (physical and digital) and Lifecycle Marketing campaigns, fueling Branch’s expansion sales growth.

Build segmented and automated nurture tracks in HubSpot tailored to different buyer personas (e.g., CRE landlords & tenants, Designers & Architects, Office Managers).

Collaborate with Growth and Sales teams to ensure marketing automation aligns with their strategic objectives, ideal customer profiles and customer insights.

Ensure HubSpot data hygiene and alignment with our sales CRM process.

What We’re Looking For 2–4 years of experience in B2B content marketing, lifecycle marketing, demand generation, ideally in a B2B SaaS or high-growth startup environment.

Experience with HubSpot Marketing Hub (workflows, forms, lists, reporting, landing pages, and email automation).

Experience crafting lead nurture sequences that drive measurable pipeline growth.

Analytical and data-driven : you can translate metrics into actionable insights.

Excellent copywriting skills with a focus on clarity, conversion, and brand alignment.

Comfortable working cross-functionally with Sales, Growth, and Ops teams.

Self-starter with strong organizational skills—able to manage projects independently in a part-time capacity.

Bonus Points Familiarity with B2B sales cycles in office furniture, commercial real estate, or workplace services.

Knowledge of lead scoring and advanced attribution modeling.

A passion for workspace design, productivity, or the future of work.

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