Vice President of Brand & Creative | Huha

Bloom is a full-service workplace design consultancy representing Huha on their search for a VP of Brand & Creative to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!-------Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is better for our bodies and minds, we are creating a better world, too.We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity. Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work, and our mission guides our values.About the RoleReporting to the CEO (and partnering closely with the COO and VP, eCommerce and Digital Marketing), the Vice President of Brand & Creative is the visionary and hands-on leader responsible for defining and amplifying the brand across all channels. You are both strategic and creative—developing brand strategy, messaging, campaigns, photography, and content—while rolling up your sleeves to ensure exceptional execution.This is a senior leadership role at Huha, giving you the opportunity to shape the brand story, elevate creative standards, and lead the marketing function alongside other key growth leaders. You thrive in a high-growth, entrepreneurial environment, bringing bold ideas, deep strategic thinking, and a passion for building a brand that resonates emotionally with customersYou love creating campaigns that inspire, storytelling that sticks, and visuals that make a statement, all while collaborating cross-functionally to ensure the brand drives business results.

The Opportunity

• Brand Leadership & Strategy:
• Own the evolution of the brand strategy in alignment with business priorities, ensuring strong market presence and competitive differentiation.
• Help define and ruthlessly uphold brand positioning, messaging, and creative direction across all channels.
• Act as both strategist and practitioner: research market trends, understand audience insights, craft compelling messaging, and guide storytelling.
• Lead high-profile brand initiatives, including rebrands, campaigns, partnerships and thought leadership programs.
• Establish and govern brand standards and messaging frameworks to ensure consistency across all internal and external touchpoints, while always being in the seat of “guardian of the brand.”
• Creative Execution & Campaigns:
• Oversee and guide the development of creative assets, copy, photography, and content that bring the brand to life.
• Partner with agency partners across creative, media, and PR to deliver impactful, brand-aligned campaigns.
• Partnering with the VP, eCommerce & Digital Marketing, support the creation of integrated campaigns that drive awareness, engagement, and emotional connection with target audiences.
• Stay ahead of market and technology trends, incorporating innovative approaches and AI tools to enhance the brand.
• Measurement & Optimization:
• Establish KPIs, dashboards, and reporting frameworks to measure brand growth, campaign effectiveness, and audience sentiment.
• Monitor, analyze, and optimize marketing initiatives to maximize impact and ROI.
• Use data and insights to continuously evolve strategy, creative, and messaging.
• Oversee and run market insights to ensure Huha’s customer is always deeply understood across the organization.
• Collaboration & Leadership:
• Partner with the CEO to understand and develop the brand vision and the future of Huha.
• Build, lead, and inspire a team of creatives and brand marketing experts, establishing the processes, standards and vision needed to scale a high-impact brand.
• Partner with eCommerce, Digital Marketing, Product, Customer Experience, and Sales teams to ensure brand strategy fuels growth and strengthens customer trust.
• Lead and mentor a support team (, Brand Manager), providing guidance, feedback, and development opportunities.
• Build and nurture strong relationships with internal stakeholders, agencies, media, and external partners to amplify brand reach and influence.
• Manage budgets, agency relationships, and vendor contracts to deliver high-quality work efficiently.

What You Bring to the Table

• Deep experience in brand strategy, creative execution, and storytelling, with a history of growing impact and responsibility over time.
• Proven track record of leading high-profile brand initiatives and campaigns that deliver measurable business impact.
• Experience managing agencies, budgets, and cross-functional teams.
• Strong leadership skills, with experience mentoring direct reports.
• Excellent communication and collaboration skills, with the ability to inspire teams and stakeholders.
• Data-driven and results-oriented, comfortable using KPIs and analytics to measure and optimize brand impact.
• Bachelor’s degree in Marketing, Communications, or related field; MBA a plus.
• Experience in women’s lifestyle, fashion, or intimate apparel brands.
• Hands-on experience with photography, copywriting, and visual storytelling.

Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

The Interview Process

• Virtual screen with Talent Advisor from Bloom
• Virtual interview with Alexa, Founder & CEO & Missy, VP eCommerce & Digital Marketing
• Take home assignment
• Final in-person interview with Alexa, Founder & CEO & Jona, COO
• Reference checks
• Offer

Location & Working Hours

• This is a hybrid role based in Vancouver, Canada, and will require travel to our office.
• At this time, we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you're located outside of this area.

Total Rewards

• Annual salary ranges from $160,000 - $200,000 CAD
• 20 days of vacation
• Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
• A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
• Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share

Like Bloom, Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.How We HireHuha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Huha will not be responding to any personal messages regarding this role or other opportunities.Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in.Huha is committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please inform us, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative format, or to report any accessibility problems, please share in your application or email .Our use of AI in hiringWe believe transparency matters, especially as technology evolves.At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.