Content Specialist

As a Content Specialist, you will play a key role in creating, managing, and optimizing content across owned, earned, and shared channels to support brand awareness, customer engagement, and business growth. This role requires a balance of creativity and strategy, with a strong focus on delivering high-quality, audience-driven content that performs across digital platforms and emerging search experiences.

In this role you will be responsible for:

· Plan, write, edit, and publish high-quality content for digital channels including websites, email, blogs, social media, and integrated marketing campaigns

· Manage day-to-day social media content execution, including content planning, publishing, optimization, and performance tracking across priority platforms

· Maintain and update content and social calendars to align with product launches, seasonal moments, PR initiatives, and marketing strategies

· Optimize content for SEO and AEO (Answer Engine Optimization), ensuring content is structured to perform in traditional search as well as AI-powered and conversational search experiences (e.g., featured snippets, FAQs, generative search results)

· Conduct content audits and ensure consistency in brand voice, tone, and messaging across all channels

· Repurpose and adapt content into multiple formats (e.g., blog to social posts, PR coverage to web and social content, long-form to short-form assets)

· Use analytics and platform insights to track content and social performance, identify trends, and recommend optimizations

· Support content strategy development and ideation based on data, audience insights, and emerging industry trends

· Act as a liaison with the PR agency, supporting content coordination by:

· Providing briefs, background materials, and brand context

· Reviewing press materials for accuracy and brand alignment

· Amplifying earned media across owned channels (web, email, social)

· Collaborate with designers, internal stakeholders, and external writers or vendors as needed

· Stay up to date on content, social, SEO/AEO, and PR best practices, platform changes, and competitor activity

· Ensure all content meets editorial standards, accuracy, compliance, and accessibility guidelines

If you have the following, you may be the person we are looking for:

· 3-5 years of experience in content writing, editing, social media, or digital marketing

· Strong writing, editing, and storytelling skills with exceptional attention to detail

· Experience managing or supporting brand social media channels in a professional environment

· Solid understanding of SEO fundamentals and growing familiarity with AEO and AI-influenced search behaviour

· Proficiency with content management systems (e.g., WordPress, HubSpot, or similar)

· Experience using analytics tools such as Google Analytics, social platform insights, SEMrush, or similar

· Ability to tailor content for different channels, audiences, and stages of the customer journey

· Experience working within brand guidelines and collaborating with creative and marketing teams

· Comfort coordinating with external partners such as PR agencies or freelance contributors

· Basic knowledge of HTML/CSS is considered an asset

· University degree or diploma in Communications, Marketing, Journalism, or a related field

· Highly organized with the ability to manage multiple priorities and deadlines

· Strong verbal and written communication skills

· A proactive self-starter with curiosity, adaptability, and a passion for continuous learning

Don’t meet every single requirement? That’s okay. We encourage you to apply anyway. We believe in investing in potential and supporting our team members as they grow into their roles. If this opportunity excites you, but your experience doesn’t align perfectly, we still want to hear from you.

Not All Fintechs Are Created Equal — Embark on Something Bigger

At Embark, we’re redefining what it means to be a fintech with purpose. Our mission is simple but powerful: help more Canadians achieve their education goals.

Through our innovative digital platform for RESPs, we’ve eliminated the red tape and complexity of traditional banking. Now, families can open an RESP, manage their investments, and unlock government grants—all from home, in minutes.

We don’t just talk about impact—we deliver it. Over the past 60 years, we’ve reinvested over $60 million into scholarships and supported more than 850,000 students in pursuing post-secondary education.

Joining Embark means more than building your career—it means building Canada’s future generation.

If you’re driven by purpose, inspired by innovation, and ready to make a difference, we’d love to meet you. We are continuously evolving how we work, and we want we want you to join us on our journey.

Let’s help Canadians dream bigger—and achieve more.