Wine Club Coordinator

Club Coordinator – SpearHead Winery

Join SpearHead Winery, a boutique winery focused on premium Pinot Noir, Chardonnay, and aromatic whites in Kelowna, British Columbia, as a Wine Club Coordinator. This full‑time, salaried role oversees the entire Wine Club lifecycle, supports online and DTC sales, and contributes to day‑to‑day winery operations.

Position Overview

The Wine Club Coordinator manages the full member lifecycle, leads Wine Club releases, handles member‑focused communications, serves as the primary point of contact for members, supports online sales, and collaborates with the Wine Shop Manager and broader sales and marketing team.

Key Responsibilities

• Monitor and manage the full member lifecycle, including acquisition, conversion, retention, and churn; provide insights and reporting.
• Lead all Wine Club releases, including setup, allocations, billing accuracy, fulfillment, and post‑release follow‑up.
• Develop and execute member‑focused communications, including newsletters, release notes, reminders, and updates.
• Serve as the primary point of contact for Wine Club members, responding to all club‑related emails and phone inquiries in a timely and professional manner.
• Engage proactively with new and existing members to build relationships and ensure understanding of benefits and offerings.
• Identify and address "high‑risk" members to minimize turnover and support retention.
• Gather and report member feedback to support product planning and service enhancements.
• Lead member‑exclusive events, elevated VIP experiences, and third‑party collaborations.
• Develop and implement new elevated Wine Club and VIP experiences.
• Coordinate and conduct VIP, Wine Club, and group tours as required.
• Train and support staff on effectively communicating and promoting Wine Club benefits.
• Support and manage online sales through the winery’s e‑commerce platform, including order processing, customer communication, and coordination of packing and shipping.
• Assist with POS and e‑commerce optimization, including product setup, club configuration, release workflows, and inventory accuracy.
• Monitor online inventory levels in collaboration with the Wine Shop Manager.
• Support online promotions, limited releases, and seasonal sales initiatives in collaboration with marketing.
• Ensure accuracy for online orders, shipments, refunds, and related records.
• Support the Wine Shop Manager with daily operations, inventory support, and floor leadership.
• Help foster a positive work environment for seasonal wine shop associates and ensure wine shop cleanliness standards are maintained.
• Provide operational coverage for the Wine Shop Manager during periods of vacation or absence, ensuring continuity of day‑to‑day business operations.

Qualifications

Compensation & Start Date

Target salary : approximately $50,000 annually, commensurate with experience.

Preferred start date : February 2026.

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