E-commerce Specialist

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Department: Marketing / E-commerce
Reports to: Director, E-commerce & Amazon
Type: Full-time
Location: Quebec

Why join DESIGNME?

At DESIGNME we want to make you feel better and bring out the best version of yourself. We believe that haircare should only contain high-quality ingredients, should respect our beautiful planet and keep our furry friends safe; that’s why our entire product line is 100% cruelty-free and contains none of the nasty stuff, like harmful sulfates, parabens or gluten. Last but not least, DESIGNME is proudly Canadian and based in Montreal.

We are a haircare/styling start‑up company with a lot to do and we are looking for someone to join our amazing team. Our brand has over 213k followers online, an e‑commerce platform and professional distribution across North America and internationally.

Role Overview

We are seeking a detail‑oriented and growth‑minded E-Commerce Specialist to join our team. In this role, you’ll manage our DTC and wholesale websites while driving digital initiatives that improve customer experience, optimise performance, and support business growth.

From planning product launches and promotional campaigns, to ensuring product listings are compelling and accurate, you’ll collaborate closely with design, marketing, operations, and external partners to bring projects to life. You’ll also play a key role in website optimisation, customer behaviour analysis, and conversion rate improvements, ensuring our digital presence is both seamless and impactful.

This is a hands‑on role where you’ll balance execution with strategy, helping us scale into new markets, launch new platforms like TikTok Shop, and elevate the overall online shopping experience for our customers and wholesale partners.

Key Responsibilities

Launches & Digital Campaigns

• Support the creation and management of the promotional calendar.
• Plan and execute product launches, ensuring timelines, assets, and product information are accurate.
• Implement promotional campaigns, including pricing, discounts and gifting strategies.
• Collaborate with the digital team to ensure on‑site content aligns with email, SMS, and paid media.
• Create detailed briefs for the design team to request creative assets for homepage updates, launches, and promotions.

Product Content & Merchandising

• Ensure product listings are accurate, complete, and optimised with compelling copy, images, and attributes.
• Write and update website content including product descriptions, romance copy, FAQs, landing pages, and promotional messaging.
• Manage product merchandising, collections, and navigation to improve discoverability and drive sales.
• Collaborate with SEO team to ensure on‑page optimisations are implemented for new and existing products.

Website Management & Optimisation

• Regularly audit both e‑commerce and wholesale websites to identify opportunities for improvement.
• Coordinate with external development partners to implement theme improvements and technical enhancements.
• Monitor site performance and make proactive recommendations to improve speed, mobile experience, accessibility, and navigation.

Customer Insights & Conversion Rate Optimisation

• Track and analyse KPIs including sessions, conversions, AOV, repeat purchases, and campaign results.
• Provide post‑mortem reporting on seasonal campaigns and launches.
• Identify conversion bottlenecks and recommend site enhancements to product pages, checkout flow, and on‑site search.
• Run A/B tests on product pages, checkout, and navigation to validate improvements.
• Select and manage CRO tools and apply optimisations based on results.
• Monitor customer behaviour using GA4, Shopify Analytics, and heatmaps to inform strategy.

Wholesale Website Management

• Lead the launch of the wholesale website, ensuring all requirements are delivered.
• Maintain accurate product information, pricing, and promotions.
• Coordinate wholesale product launches and promotional updates with the sales team.
• Support sales team by ensuring a seamless wholesale shopping experience.

Inventory & Operations

• Collaborate with operations to align inventory planning with product launches and promotional calendars.
• Participate in monthly inventory reviews to anticipate demand and adjust availability.
• Ensure product availability accuracy across multiple international warehouses.

Growth & New Initiatives

• Support growth initiatives including launching new markets, scaling to Shopify+, and exploring new sales channels.
• Manage TikTok Shop product setup, launches, promotions, and ongoing optimisations.

Who You Are

• 2–4 years of experience in e‑commerce operations, merchandising, and digital marketing, ideally in a DTC environment.
• Experience managing day‑to‑day functions of an e‑commerce platform (Shopify experience a strong plus).
• Strong copywriting skills for website content, product descriptions, and promotional messaging.
• Analytical mindset with proficiency in Google Analytics (GA4), Excel, and other tools to interpret data and provide actionable insights.
• Understanding of conversion optimisation (CRO), SEO principles, and digital advertising best practices.
• Strong attention to detail, organisational skills, and ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills.
• Familiarity with basic HTML/CSS for website updates is a plus.
• Openness to learning new tools and approaches to improve efficiency and analysis.

Why Join Us

• A highly creative and collaborative environment where your ideas truly matter.
• Opportunities for professional development and meaningful career growth.
• Exposure to both cutting‑edge content creation and performance‑driven marketing.
• A chance to shape the future of an innovative brand that’s redefining beauty.

Benefits

• Remote‑first environment.
• Casual dress.
• Company events.
• Dental care.
• Extended health care.
• Paid time off.
• Vision care.

How to Apply

Please submit your resume and portfolio. We look forward to seeing your creativity in action!