Veuillez postuler sur Isarta.com :
https : / / isarta.com / emplois / ?utm_source=IND&job=107448
About Boast
Boast specializes in helping organizations claim and access eligible R&D tax credits, minimizing audit risks and time-consuming processes in Canada and the United States. Boast combines in-house technical and R&D tax expertise with the latest AI technology to help companies effortlessly navigate the complexities of tax credits, enabling them to focus on what they do best : Innovate.
Since Boast’s founding in 2011, we’ve helped thousands of businesses across North America tap into more than $600 million in innovation capital to build stronger products, extend their runway and drive world-changing innovation.
About the Role
Boast.ai is seeking a dynamic and creative Content & Brand Communications Manager to lead our brand strategy, elevate marketing communications, and position Boast as a trusted leader in R&D tax credits in Canada and the United States. This role is a blend of content creation, public relations, and brand engagement, requiring a strong storyteller who can craft full-funnel content, develop impactful messaging, and act as the face of the brand through podcasts, webinars, live events, and media engagements.
You will play a pivotal role in strengthening Boast’s internal and external brand presence, driving employee and customer advocacy, and enhancing our reputation through owned and earned media. With your leadership, Boast will become a brand that employees, customers, and partners trust, love, and promote.
Key responsibilities include :
Content Development & Marketing Communications
- Develop and execute a comprehensive content strategy to drive awareness, engagement, and retention across customer segments.
- Create and manage full-funnel content, including blogs, newsletters, whitepapers, case studies, podcasts, social media posts, and video scripts.
- Write and distribute PR assets, including press releases, media kits, and thought leadership articles, to amplify Boast’s authority in R&D tax credits.
- Collaborate with Product and Technical Solution Managers to align messaging with Boast’s solutions for R&D Tax Credits programs.
- Support lead generation campaigns with engaging, audience-specific content.
Brand Representation
Act as the face of the brand, hosting podcasts, webinars, and live interviews with customers, partners, and industry leaders.Represent Boast at industry events, conferences, and media opportunities, showcasing thought leadership and expertise.Conduct live event coverage, including social media takeovers, to engage audiences in real-time and strengthen brand visibility.Social Media & Organic Growth
Build and execute a robust social media strategy to grow Boast’s organic presence on LinkedIn, YouTube, Twitter, and emerging platforms like TikTok.Create engaging content for organic promotion, including videos, infographics, and interactive posts.Stay updated on social media trends and leverage insights to maximize visibility and engagement.Public Relations & External Communication
Lead PR efforts, building relationships with journalists and influencers to secure high-impact media coverage.Monitor industry trends to identify timely opportunities for thought leadership content.Collaborate with partners, sponsors, and event organizers to amplify Boast’s voice across earned and shared media channels.Manage awards and recognition campaigns to enhance Boast’s reputation and credibility.Internal Branding & Advocacy
Partner with HR to strengthen Boast’s employer brand, aligning internal communications and onboarding programs with company values.Launch and manage initiatives to improve employee satisfaction, engagement, and advocacy.Work with Customer Marketing to develop customer advocacy programs, including testimonials, case studies, and success stories.Celebrate employee and customer milestones through personalized appreciation campaigns.Reputation Management
Develop and execute strategies to improve reviews on platforms like Glassdoor, Trustpilot, and G2.Monitor online sentiment and respond professionally to reviews to enhance trust and credibility.Create feedback loops with HR and Customer Success teams to address concerns and improve experiences.Measurement & Optimization
Set and track KPIs to measure brand awareness, customer advocacy, and online reputation improvements.Conduct regular brand audits and sentiment analysis to identify areas for optimization.Use data insights to refine brand strategies and drive measurable results.Key Competencies :
Content Development Mastery : Expert in creating impactful, audience-specific content for various platforms and stages of the funnel.Exceptional Communicator : Confident public speaker, podcast host, and webinar facilitator.Social Media Expertise : Skilled in crafting and executing organic social media strategies that drive engagement.PR Savvy : Proven ability to secure earned media coverage and build relationships with industry influencers.Creative Strategist : Capable of crafting innovative, results-driven branding initiatives.Collaborative Leader : Thrives in cross-functional teams and aligns brand efforts with company-wide goals.Data-Driven Marketer : Experienced in tracking metrics and optimizing strategies for measurable growth.What you’ll need :
Solid years of experience in content marketing, brand marketing, public relations, or communications, preferably in SaaS or tech industries.Proven track record in developing and scaling brand strategies that drive awareness, engagement, and advocacy.Expertise in hosting or managing live events, podcasts, and interviews.Strong knowledge of social media platforms, PR tools, and content management systems.Exceptional storytelling and communication skills with a flair for audience engagement.Familiarity with tools like HubSpot, Google Analytics, Salesforce Account Engagement, and Canva (or equivalents).Experience managing internal branding programs to strengthen company culture and employee engagement.Role Breakdown :
External Branding (Owned & Earned Media) : 40% of the role (PR, thought leadership, social media, awards and media relations).Internal Branding & Advocacy : 30% of the role (employee and customer-focused initiatives).Reputation Management : 20% of the role (improving and maintaining online reviews and sentiment).Measurement & Reporting : 10% of the role (tracking and optimizing brand KPIs).Why You'll Love Working Here :
Competitive salary of $90-100K + benefits.Hybrid and flexible work culture.Open and transparent management structure – collaboration is how we make decisions happen.Career growth within this role, including leadership and product innovation opportunities.Continuous learning opportunities to promote personal and professional growth.Generous vacation time, encouraging you to take the time you need - we trust you to strike the right work / life balance.Access to our community events and conferences.Veuillez postuler sur Isarta.com :
https : / / isarta.com / emplois / ?utm_source=IND&job=107448
