Paid Media Manager (Hybrid)

See what you can do with Prophix®

Prophix is a fast-growing global leader in financial performance management. Ambitious finance teams use Prophix One™, our Financial Performance Platform, to improve the speed and accuracy of their decision-making with a harmonized user experience, stepping confidently into the next generation of finance.

Headquartered in Mississauga, Ontario with offices in 16 cities, we work with a global network of partners across North America, South America, the UK, Europe, and Asia to serve thousands of finance leaders across nearly one hundred countries.

Learn more about our offices .

The Paid Media Manager will manage all aspects of a global paid media strategy and execution, including research, planning, campaign creation, optimization, budget management, reporting and analysis of digital advertising channels.

This team member will work within a fast-paced, results-oriented environment and with a broader team of Demand Generation individuals to create customized campaigns that span the customer journey that deliver performance with a strong ROI.

You will collaborate with global and regional marketing and communications teams across the company to drive forward Prophix’s business goals.

We are looking for someone who is data driven, passionate about B2B SaaS lead generation, and has experience working with platforms such as Google, Social Media advertising (including LinkedIn and YouTube), programmatic and ABM and has strong knowledge of analytics platforms such as Google Analytics.

What You Will Do

• Develop the strategy and execute holistic, multi-channel global digital advertising campaigns and creatives running on different channels including search, display, social, and video to target different stages of a buyers journey
• Forecast anticipated performance, using historical and industry benchmarks
• Optimize & maintain campaigns through ongoing post-launch monitoring and adjustment on a daily basis, including A / B testing
• Perform biweekly and monthly reporting and analysis based on the performance of the different paid media accounts and the business goal.

Provide insights & recommendations on opportunities to meet business goals, performance and ROI

• Build, optimize, and manage search, display, video and paid social campaigns on multiple platforms including Google, YouTube, LinkedIn, Demandbase and programmatic marketplaces
• Collaborate cross-functionally with specialist teams for content production & design
• Determine and provide recommendations for appropriate daily / monthly / FY campaign budgets; monitor and report on actual spend monthly
• Train and manage co-op / intern(s) assisting with digital advertising coordination and reporting
• Utilize paid media platforms and Salesforce for analytics and accurate reporting
• Utilize Wrike to effectively communicate, execute and track status of campaign build requests
• Responsible for staying up-to-date on emerging trends and technologies across paid performance marketing channels.

What You Will Bring

To succeed in this role, you will need a combination of experience, technology skills, personal qualities, and education.

Required Qualifications

• 5 years’ experience working in a similar digital advertising role
• Solid foundational understanding of paid digital media concepts, terminology, and bid-based buying models
• Experience with web analytics, and knowledge of online campaign management and measurement
• Background in B2B SaaS lead generation is ideal
• Must be legally entitled to work in the country where the role is located. Must be able to travel to the United States, Canada and / or internationally, and have a valid passport.

Preferred Qualifications

• Experience with Google Ads, LinkedIn Ads & Programmatic campaigns is must
• Proficiency in web analytics
• Ideally familiar with ABX Advertising on platforms such as Demandbase, 6sense
• Working knowledge of Salesforce and / or Tableau for reporting
• An interest in producing results, pushing the boundaries and expanding the use of automation, data management, and web analytics
• Excellent communication skills - ability to effectively communicate at many levels of the organization from managers to team members
• Demonstrated ability to be a team player who thrives in a fast-paced, matrix environment.

Why join?

A solid foundation - and a bright future

Prophix has been a pioneer in finance technology for 35 years and counting. And to further our mission and vision, we’re proud to work with our investors, Hg Capital, to grow our business and expand our market share.

Community, culture, and purpose

Phixers (the extraordinary team at Prophix) pursue excellence by creating wins for all, driving continuous innovation, and building purposeful solutions for our customers and partners.

We reward hard work, but we also know that life outside of work is vital. That’s why we provide highly competitive compensation, vacation, and benefits packages, and encourage you to get involved in our many charitable, sports, or knowledge clubs and seasonal celebrations.

Through our Corporate Social Responsibility (CSR) program, we aim to create a lasting impact on the global community with meaningful programs and initiatives.

Participate in fundraising activities and get paid to volunteer for causes that matter to you. Our CSR committee also collaborates with local and international charities to donate $50,000 to deserving projects each quarter we meet our profit goals.

Learn more about us on our Careers Page !

Apply now!

Prophix promotes a diverse, inclusive, and accessible workplace. If you feel like you are a great fit for this role, please apply.

While we can’t guarantee an interview, we will consider the full breadth of your experience and background.

At Prophix, we are committed to creating a working environment that is barrier-free. Please advise our Recruitment team if you require reasonable accommodation during the interview and assessment process, and we will work with you to meet your needs.

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