Digital marketing specialist

Company Description

Kenny U-Pull is proud to give a second life to used vehicles. Our 27 auto recycling locations in Eastern Canada are supported by over 400 employees, all passionate about repurposing used cars and committed to a greener environment for future generations. Since 2008, we have recycled over one million vehicles, and we're just getting started!

At Kenny, we do things differently by offering our customers the opportunity to create their own self-service experience. Customers choose and remove the parts themselves for a fraction of the manufacturer's price, in a safe, clean, and environmentally responsible environment.

Our passion is at the heart of everything we do. We are a united and supportive company where your ambitions are also ours. Come aboard – we promise you a rewarding journey.

Job Description

As a Digital Marketing Specialist, your role will be to develop and optimize high-performing campaigns (SEO, SEM, social media, content, AI) to generate qualified leads and strengthen Kenny U-Pull's brand awareness.
You will work in collaboration with our marketing team and external partners to maximize the reach and performance of our digital initiatives.

Main Responsibilities:

• Design, plan, and manage Google Ads, Meta Ads, and SEO/SEM campaigns focused on lead generation.
• Update and optimize WordPress landing pages to improve conversions.
• Analyze trends and propose innovative ideas to strengthen the brand and acquisition efforts.
• Track performance using Google Analytics, Meta Business Suite, and
• Explore new acquisition channels and test AI- and data-driven approaches.
• Contribute to marketing performance forecasts and reports.
• Work closely with the creative, branding, and operations teams.
• Participate in brainstorming sessions, launches, and cross-functional initiatives.

Qualifications

• Degree in marketing, communication, or digital media, or equivalent experience.
• 2-5 years of experience in digital marketing, lead generation, or campaign management.
• Proficiency in one or more of the following tools: Google Ads, Meta Ads, SEO/SEM, WordPress, Google Analytics...
• Knowledge of AI tools and marketing automation.
• Bilingual in French and English (spoken and written).
• Creative, analytical, and results-oriented mindset.

Additional Information

The advantages (!):

• Eligible for paid vacation from the first day; **
• Comprehensive group insurance plan;
• Telemedicine (Unlimited access to a doctor 24/7);
• Group RRSP with employer matching contributions;
• AIM tuition assistance grants;
• Referral program;
• Exclusive employee discounts on parts at any Kenny location;
• Company-organized events throughout the year (barbecue, Christmas party, etc.);
• Exceptional advancement opportunities.

Kenny U-Pull is a subsidiary of American Iron & Metal (AIM) Inc., a recognized global leader in the metal recycling industry with over 125 locations, 4,000 employees worldwide, and over $ billion in annual sales. AIM and its subsidiaries are equal opportunity employers. The masculine form is used solely for ease of reading. Only those selected for an interview will be contacted. Thank you for your interest.

** Vacation entitlement is calculated pro-rata based on the period of employment during the year.