Customer Advocacy Marketer - ShareGate

Company Description

Workleap is a Montreal-based tech company on a mission to make work simpler. Since 2006, we’ve been building game-changing products that tackle HR and IT’s biggest challenges. Workleap operates two distinct product lines : The Workleap Platform, an AI-powered HR solution designed to drive team performance and boost employee engagement; ShareGate, the leading Microsoft 365 migration and governance solution, trusted by IT professionals worldwide for its unmatched simplicity. Today, more than 20,000 companies rely on Workleap products to grow, lead, and operate with confidence. We’re builders at heart, with a clear purpose : to craft the simplest products that deliver exceptional value for our customers. Period.

Job Description

So, what will your new role look like? As a Customer Advocacy Marketer for ShareGate, you’ll be at the forefront of amplifying customer success and transforming it into powerful storytelling and strategic marketing initiatives. You’ll partner directly with our users to uncover their wins, craft compelling narratives, and build impactful advocacy programs that support awareness, pipeline growth, and customer loyalty. If you love connecting with customers, are energized by storytelling, and thrive in cross-functional teams, this role is for you.

Responsibilities

• Identify and nurture strong customer advocates across segments, industries, and use cases;
• Lead customer interviews and transform insights into compelling stories, case studies, testimonials, and spotlight features;
• Manage and grow customer review programs (e.g., G2, Gartner Peer Insights) to support category leadership;
• Maintain a pipeline of customers for stories, references, and campaigns in partnership with customer-facing teams;
• Collaborate with Content, Brand, and Product Marketing to bring customer stories to life across multiple formats (written, video, social, email);
• Support customer showcases, speaking opportunities, and visibility programs (webinars, panels, quotes, etc.);
• Provide advocacy assets to Sales and Demand Gen for use in campaigns, ABM, and enablement;
• Track and report on advocacy impact, asset production, and customer insights to inform strategy;
• Experiment with AI tools to streamline content creation, campaign execution, and workflow automation.

What does your future team look like?

You’ll report to the Manager, Customer Marketing – ShareGate and work alongside a Customer Lifecycle Marketing Manager. Together, you’ll be part of a small but mighty team focused on ShareGate’s customer lifecycle and advocacy. You’ll collaborate closely with Account Management, Sales, Product Marketing, and Design to help fuel customer success and long-term growth.

Qualifications

Additional Information

We’re a team of curious minds and bold builders, brought together by a shared drive to make work simpler - and better - for everyone. Challenges fuel our creativity, fast-paced environments keep us sharp, and pushing boundaries is just part of how we operate. Since 2006, we’ve been rethinking the way teams work, blending creativity and tech to solve real problems in IT and HR. We move quickly, we learn constantly, and we always keep our customers at the center of what we do. If you\'re a proactive thinker who takes ownership, loves to collaborate, and isn’t afraid to leap into the unknown - you’ll fit right in.

Additional notes : We strive to create a healthy and inclusive work environment. This is everyone’s business. Our Candidate Experience Flow at Workleap : Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer. During the Phone Screen, we may use an AI-powered note-taking tool to generate a transcript; you’ll be informed when confirming the call and can opt out at that time. We are looking forward to getting to know you! By applying to this job, you are confirming that you have read and agree to the terms of our privacy policy.

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