Manager, Earned Media

Manager, Earned Media (MEDIA & INFLUENCER RELATIONS)

Primary Location : Toronto, Ontario, Canada

Weber Shandwick Canada is a forward‑thinking, award‑winning integrated communications agency. We’re seeking a Manager, Earned Media to join our Integrated Media team in Toronto. You will help tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

Responsibilities

• Help develop and execute innovative and award‑winning integrated PR campaigns for major Canadian and global brands.
• Develop strategic media relations plans, including goals, objectives, media targets, story angles and outreach approaches, in collaboration with senior media relations experts.
• Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices.
• Identify new outlets and platforms, and creative ways to propel earned‑first storytelling for our clients.
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage.
• Develop strategic messaging and provide counsel for clients’ issues and reputational risks.
• Proactively monitor social media and influencer space for brand‑building opportunities while also developing a sense of competitor programs and relevant cultural conversations.
• Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients.
• Participation in office‑wide initiatives, seminars and meetings to further professional learning and development.
• Assist in the development and coaching of junior team members.
• Actively participate in agency development and assist with new business.

Key Qualifications

Benefits

Salary range : CAD 65,000 – CAD 80,000

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. We recruit qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship.

If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.

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