Company Overview
LUS Brands (“Love Ur Self”) is a profitable, digitally native hair care brand that’s backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors. Since launching in 2017, we have shipped over 6 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned 50K+ 5-star reviews.
To learn more, visit lusbrands.com
About the Role
As the Retention Marketing Manager, you will be at the forefront of driving meaningful connections with our customers, designing and executing innovative, consumer-first activation strategies that resonate throughout their journey with LUS Brands.
Reporting directly to the VP of Growth Marketing, you will own a core current revenue-driving channel for us (Email) while working on relaunching and growing another potentially big channel (SMS). You will also revive and own our loyalty program and devise strategies on how to leverage this tool as part of a holistic retention marketing plan. You will bring a fresh perspective on how to improve consumer loyalty.
Your expertise will fuel the creation and evolution of impactful lifecycle campaigns backed by rigorous performance analysis and a commitment to continuous optimization. This is your opportunity to leave a lasting mark on a dynamic, growing brand by creating experiences that inspire loyalty and drive results.
About You
- You are passionate about Retention Marketing (email / SMS, loyalty, etc.) and its power to build strong customer relationships to drive measurable growth.
- You are a strategic thinker with a hands-on approach, thriving in both high-level planning and day-to-day execution.
- You are highly analytical and detail-oriented and understand the nuances of CRM metrics and are skilled at turning insights into impactful lifecycle strategies.
- You are obsessed with customer journeys and have a curiosity to push KPIs through new tests & iterations.
- You are data-driven, constantly testing and iterating to optimize performance while maintaining a strong creative touch to engage and inspire.
- Collaboration is your superpower—you work seamlessly across teams to deliver cohesive messaging and campaigns. At the same time, you’re self-motivated and proactive, always looking for new ways to improve customer engagement and retention.
- You thrive in a fast-paced environment, and your adaptability and resourcefulness shine as you tackle challenges with a solutions-focused mindset.
- You love Ecommerce and Retail
- You believe in putting the customer first.
Responsibilities & Duties
Map out the consumer lifecycle journey and devise strategies to drive engagement and loyalty at every touch pointPlan, execute, iterate and optimize our email and SMS campaigns across current channelsTest and expand into new lifecycle touchpoints & channelsImplement performance targets for our email and SMS campaigns, channels, segments, etcBuild customer segmentation & user journey strategies, measure & optimize our KPIs, launch new initiatives aligned with changing business needsOwn our email / SMS calendar and creative briefing process for campaign materialsCollaborate across marketing channels to leverage content, campaign themes, messaging, etc., for improved performance and cohesive effortsLaunch regular testing to continue optimizing core campaign metricsShare regular insights with channel owners and key business stakeholdersDevelop monthly email forecasts for both revenue, channel KPIs and segment list growthQualifications
3-5 years experience managing retention marketing for an eCommerce brand.Proven success in customer engagement and retention tactics that increased customer LTV & lifecycle KPIs (reduced churn, increased order value and frequency)Hands-on experience in platform with ESP (Klaviyo, Braze)Strong analysis and analytical skills (experience in GA4 & Shopify)End-to-end management of an effective loyalty program, with sound understanding of how to incorporate this tool into a larger retention marketing planExcellent communication and presentation skills, ability to multi-task in a fast-paced, data-driven environmentWhy Join LUS Brands?
Comprehensive Benefits : Receive medical and dental coverage and life insurance to ensure your health and peace of mind. We also provide an Employee Assistance Program for additional support.Future Planning : Take advantage of RRSP-matching retirement benefits to help secure your financial future.Time Off : Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays.Wellness Support : Receive an annual wellness allowance to prioritize your health and well-being.Exclusive Perks : Enjoy generous discounts on LUS Brands products for you, your family, and your friends.