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Marketing Manager

Marketing Manager

Rossdown Farms & Natural FoodsAbbotsford, BC, Canada
18 days ago
Job type
  • Full-time
Job description

Come and join our flock!

We are Rossdown Natural Foods, a fourth-generation family-run business with a mission to provide Canadian families with a trusted, local source of healthy, high-quality poultry products. From farm to plate, we are Western Canada’s premier poultry farm, hatching, feeding, growing, and processing organic, specialty, and value-added poultry products. We take pride in upholding the highest quality standards and animal welfare practices.

The Role :

As our Marketing Manager (18 Month Maternity Leave Coverage), you'll play a key role in supporting our strategic vision. Reporting to the Director of Marketing and Innovation, this role focuses on executing our marketing strategies, managing the 5 Ps (product, price, promotions, placement, and people), and driving brand differentiation, awareness, and loyalty.

Key Responsibilities :

  • Collaborate on the annual marketing strategy and execute campaigns across digital, print, and in-store channels.
  • Lead new product launches the commercialization process and innovation initiatives.
  • Oversee digital marketing efforts, including social media strategy and website updates.
  • Support the sales team with presentations and marketing materials.
  • Analyze marketing performance, sales data, and competitive trends to inform strategies.
  • Liaise with internal and external stakeholders to ensure seamless communication and project execution.

What We’re Looking For :

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 7+ years of experience in marketing and brand management, preferably in the CPG or food industry.
  • Proven experience in project management, product launches, commercialization process, leading and executing campaigns across digital, print, and in-store channels. and digital marketing.
  • Strong interpersonal skills, with the ability to influence and motivate cross-functional teams.
  • Knowledge of SEO, SEM, and tools like Google Analytics and social media advertising platforms.
  • Strategic and analytical mindset.

    • Why Join Rossdown Natural Foods?

  • Be part of a family-oriented and mission-driven organization.
  • Work in a collaborative, fast-paced, and innovative environment.
  • Gain experience managing impactful projects that make a difference in Canadian households.