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Senior Paid Media Specialist

Senior Paid Media Specialist

Acorn StrategyOntario, Canada
19 days ago
Job type
  • Full-time
Job description

About the Job

At Acorn Strategy, we specialize in helping Shopify merchants achieve measurable growth through innovative digital marketing strategies. We are seeking a Senior Paid Media Specialist with expertise in Google Ads and Paid Social, particularly Meta Ads, to join our dynamic team. This role focuses on crafting and executing advanced e-commerce advertising strategies while driving tangible results for our clients. If you have a strong background in paid media management, an analytical mindset, and a passion for helping businesses grow, we’d love to connect with you.

Minimum Qualifications

  • 3-5+ years of experience managing Google Ads campaigns , particularly for e-commerce brands or Shopify merchants.
  • Proven expertise in Paid Social Advertising , with experience managing Meta Ads campaigns.
  • Strong strategic thinking and the ability to craft ROI-driven advertising plans tailored to client goals.
  • Exceptional communication skills, with the ability to present insights and strategies to clients clearly and persuasively.
  • Experience managing multiple client accounts simultaneously in a fast-paced environment.
  • Comfortable being on camera for client calls and internal meetings.

Preferred Qualifications

  • Experience working in a digital agency environment supporting small to medium-sized businesses (SMBs); familiarity with enterprise clients is a bonus.
  • Hands-on experience with Shopify or other e-commerce platforms and their unique advertising needs.
  • Advanced understanding of marketing funnels , conversion optimization , and campaign scalability strategies.
  • Proficiency with data analysis tools and tracking platforms like Google Analytics.
  • Relevant certifications in Google Ads (Search, Shopping, Display) and Meta Ads.

    • About the Role

    As a Senior Paid Media Specialist , you will play a pivotal role in shaping and executing comprehensive paid advertising strategies for our e-commerce clients. Your primary focus will be on Google Ads and Paid Social campaigns, with a strategic approach to driving conversions, increasing ROI, and achieving measurable client growth.

    Key Responsibilities

  • Strategy Development : Design and implement high-performance paid advertising strategies across Google Ads and Meta Ads tailored to the unique needs of e-commerce businesses.
  • Campaign Execution & Optimization : Launch, monitor, and optimize campaigns across search, display, shopping, and paid social platforms to maximize performance.
  • Client Partnership : Serve as the primary point of contact for clients, building strong relationships and understanding their goals, challenges, and KPIs.
  • Performance Analysis : Deliver detailed reports with actionable insights, helping clients understand campaign performance and areas of opportunity.
  • Collaboration : Partner with internal creative, design, and content teams to ensure ad creative aligns with campaign goals and client brand identity.
  • Trend Monitoring : Stay informed about the latest trends in paid media, e-commerce, and platform updates to continually refine client strategies.

    • Why Join Acorn Strategy?

  • Collaborate with a passionate and experienced team of e-commerce professionals.
  • Work with a diverse range of Shopify merchants across various industries.
  • Fully remote position with flexible working hours and an emphasis on work-life balance.
  • Professional growth opportunities in digital marketing and paid media.
  • A collaborative, supportive team environment with regular leadership touchpoints.
  • Three-weeks of paid vacation per year
  • 15 days PTO per year
  • Fully remote

    • If you’re excited to lead strategic paid media initiatives and make a tangible impact on the growth of e-commerce brands, we’d love to hear from you.

    Apply today to join the Acorn Strategy team!