Responsibilities :
Project Governance and Operations Management
- Maintain a high standard for the development and execution of high quality, high impact marketing and communications content delivered through paid, earned, shared and owned channels
- Maintain a project governance structure to ensure projects run smoothly, within scope, and on time
- Implement and manage a centralized tracking tool to provide regular project updates and reports to stakeholders Strategic Planning and Performance
- Develop and maintain a framework for project selection, prioritization, and performance monitoring, ensuring alignment with business objectives
- Regularly evaluate project performance, report on results, and leverage insights to contribute to marketing strategy discussions
- Manage internal and external marketing resources, ensuring capacity is aligned with project demand
Collaboration and Communication
Ensure seamless project progression by facilitating clear communication between team members and involving relevant stakeholders at the right stagesPromote collaboration across departments, ensuring marketing operations are integrated with broader business functionsProcess Streamlining and Automation
Lead the optimization of marketing operations by refining workflows, automating processes, and implementing standardized templates to improve efficiencyFoster an environment of continuous improvement by identifying and addressing bottlenecks in operational processesContent Marketing
Guide the development of content marketing plans, ensuring they support marketing campaigns and align with target audiencesCollaborate with content contributors to develop content and campaigns, and oversee distribution plansInnovation and Continuous Improvement
Encourage creative thinking within the marketing team, driving innovation in project delivery, cross-functional collaboration, and marketing operationsStay current with the latest marketing technologies and trends, applying best practices to enhance operational performance and content deliveryQualifications :
Specialized Knowledge and Skills
Expertise in project management methodologies and marketing operationsStrong understanding of content marketing principles, with the ability to balance both content creation and operational excellenceProficiency in marketing platforms, marketing automation tools, and project management softwareProficiency in communicating in both French and English is a significant assetMarketing experience within insurance, group benefits, or financial fields is a significant assetExperience and Abilities
7+ years marketing experience with 3 + years managing peopleDemonstrated ability to manage multiple projects simultaneously, while ensuring alignment with business objectives and resource availabilityExcellent leadership and communication skills, with experience facilitating collaboration across teams and managing internal and external resourcesDemonstrated experience in the creative development of marketing and communications materials including traditional and digital mediaStrong problem-solving skills and a continuous improvement mindsetFamiliarity with managing marketing budgets, forecasting resources, and optimizing workflows using marketing technologies and toolsApplications can be sent directly to Jessica Willis, Summit Search Group, at
Summit Search Group has a strong commitment to Diversity, Equality and Inclusion. We strive for continuous development, modeling, inclusive behaviors and proactively managing bias throughout our process.
Jessica Willis
Job ID
WJ737
City
Winnipeg, MBRemuneration
Competitive Salary + benefits
Industry
Position