Senior Salesforce Platform Manager

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Job Description

Senior Salesforce Platform Manager will serve as the central point of contact for all Salesforce operations, overseeing the platform’s ongoing maintenance, implementation, and configuration. This role will partner closely with key business units, acting as the subject matter expert to guide strategic decision‑making and ensure the platform is optimally aligned with business goals. This role will provide technical leadership and support, driving platform adoption and user effectiveness across the organization. This role requires a deep understanding of Salesforce’s capabilities to identify opportunities for continuous improvement and optimization, positioning Salesforce as a key enabler of business growth. The Salesforce Platform Manager will leverage data‑driven insights to streamline operations, enhance business processes, and make strategic recommendations that drive both operational efficiency and revenue growth.

Job Responsibilities :

Salesforce Platform Strategy & Leadership

In collaboration with senior leaders, execute a long‑term comprehensive Salesforce strategy that aligns with company objectives, ensuring the platform supports and enhances business processes.

Lead Salesforce‑related projects, from initial scoping and planning to execution, ensuring timely delivery and successful outcomes.

Serve as the primary point of contact for Salesforce initiatives, collaborating with senior management, sales, delivery, COE, marketing, and other departments to gather requirements and provide tailored and scalable Salesforce solutions.

Evaluate and recommend Salesforce products and features to improve productivity, efficiency, and customer engagement.

Provide training and support to end‑users, ensuring they have the skills and knowledge to effectively use Salesforce and connected systems.

Stay updated with the latest Salesforce trends, tools, and best practices, and ensure the team is equipped with relevant certifications and training.

Salesforce Implementation & Optimization

Lead the implementation, configuration and ongoing optimization of Salesforce, ensuring it delivers maximum value by continuously improving workflows, processes, and integrations.

Work closely with legal and other internal stakeholders to ensure data integrity, security and compliance within Salesforce.

Connected Systems & Integration

Partner with business units such as Financial Operations, IT and Product Development to troubleshoot technical issues, identify improvement opportunities and drive cross‑system synergy with Salesforce.

Manage complex Salesforce integrations (e.g., CPQ, Appcast Portal, Hubspot, Outreach, ZoomInfo, LeanData, etc), ensuring seamless data flow and process alignment.

Drive implementation and alignment of Salesforce with other system / sub‑systems and data governance processes, as required.

Reporting & Analysis

Develop and manage dashboards, reports and analytics within Salesforce, providing actionable insights to key stakeholders.

Monitor Salesforce performance and usage, making data‑driven recommendations to optimize processes and improve outcomes.

Collaborate with business units to define and track KPIs, ensuring Salesforce is a driver of business growth.

Team Development & Salesforce Enablement

Lead the training and enablement of internal Salesforce administration teams to ensure proficient user of Salesforce and connected systems, focusing on improving adoption and effectiveness.

Foster a culture of continuous learning by staying up‑to‑date with trends, tools, and certifications, ensuring that the Salesforce team as a whole is equipped with the necessary skills to meet evolving platform demands.

Qualifications

• Proficient with Lightning, Salesforce CPQ (Configure, Price, Quote), Outreach, ZoomInfo or other platforms that integrate with Salesforce.
• Skilled in stakeholder engagement and cross‑functional collaboration across diverse business units.
• Expertise in mapping processes and systems to align with the end‑to‑end customer journey.
• Strong analytical and problem‑solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Knowledge of best practices in data management and data security.

Education and Experience :

Travel Requirements :

Supervisory Responsibilities :

Additional Information

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024!

All your information will be kept confidential according to EEO guidelines.

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws.

This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I‑9 to confirm work authorization.

E‑Verify® is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E‑Verify to pre‑screen job applicants and will not discriminate based on national origin, citizenship or immigration status.

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