Job Description

You will be working on a flexible hybrid schedule as part of Fidelitys dynamic working arrangement.

Who We Are

At Fidelity weve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and were constantly seeking to find new and better ways to help our clients. As a privately owned company we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means youll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. Youll have a wide range of opportunities to grow and develop your career in an inclusive environment where youll feel valued and supported to be your best - both personally and professionally.

What Youll Do

The Advertising Specialist will assist in execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager Digital Advertising Fidelitys media agency internal departments content marketing production and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. sponsored events programmatic display/video and paid search). The role includes assisting in development of media placement recommendations post-campaign reporting and in-campaign optimization; as well as budget optimization and reporting within campaigns.

How Youll Make an Impact:

• Assist the digital advertising team in creating and follow up of paid advertising campaigns and projects by collaborating with multiple internal and external stakeholders
• Owning campaign projects on Adobe Workfront to ensure campaign assets are ready for timely execution of paid digital advertising campaigns including on-ground events and other paid campaigns
• Collaboration with Advertising Paid Social Content and Digital Marketing teams to ensure seamless integration across a full communication plan (i.e. paid/owned/earned).
• Help develop detailed strategic media briefs for the agency and internal stakeholders that reflect business and campaign goals across the marketing funnel.
• Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments
• Leverage internal and external data sources to ensure media plans are based on insight and learning.
• Liaise with media agency to ensure effective mix and spend while ensuring campaign objectives are being met.
• Help with campaign reports consistently to ensure campaign optimization & learning for future campaigns; this includes working closely with Advanced Analytics and Digital teams
• Using Fidelity processes ensure timely review and accounting of all advertising spend as correlates to accurate billing

The Expertise You Bring:

• University Degree in Marketing/Advertising or equivalent experience.
• 2 years experience in marketing or advertising
• Experience utilizing the following media: paid search programmatic and direct display/video online video audio (i.e. Spotify podcasts) TV digital out-of-home in-person and digital sponsorships.
• Excellent project management skills and ability to work cross-functionally in a fast-paced environment
• Strong Microsoft Office skills with the ability to analyze campaign data and metrics to make optimization recommendations
• Financial services experience is a strong asset.
• Advertising and/or Media Agency experience is a strong asset.

What We Are Looking For:

• Thorough understanding of paid digital strategy mobile and social media channels.
• Demonstrate experience in the one or more of the following ad platforms but not limited to Meta Google Ads Adobe AdCloud Reddit LinkedIn Spotify Direct display Television sponsorships.
• Experience with 3rd party ad serving technology (e.g. DoubleClick).
• Ability to communicate clearly persuasively and diplomatically to a wide range of audiences.
• The position requires strong analytical and problem-solving skills.
• Strong project management skills
• Demonstrate an innovative collaborative and proactive mindset.
• The ability to manage multiple priorities in an ever-changing environment and meet deadlines.
• Must be very detail oriented and can work well under pressure.
• Demonstrate experience building out detailed advertising strategies and tactics preferably in the financial services sector.

Current work authorization for Canada is required for all openings.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. Thats why we offer a competitive compensation package designed to support your success todayand your financial well-being tomorrow.

For this role your total rewards include:

• Base Salary and Discretionary Performance Bonus: A competitive annual range of $73000 to $90000 based on your experience and qualifications.

• RRSP Contribution: After 6 months of employment we invest in your future with an RRSP contributionno employee matching required.

Were proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organizationan opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways well help you feel valued and supported as part of our team:

• Flexible working arrangements - 100% remote hybrid and in office options
• Competitive total compensation including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day with 100% employer-paid premiums that include up to $5000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs including an active network of Employee Resource Groups
• Extensive professional development opportunities including access to over 11000 training and development courses tuition reimbursement and monetary rewards for completing a required designation

We care a lot about fostering a compassionate people-centric culture and are proud to have been named one of Canadas Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race color religion sex sexual orientation gender identity or expression national or ethnic origin age disability family status protected veterans status Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation please email us at .

No telephone inquiries or agencies please. We thank all applicants for their interest please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity

We are proud to be recipients of the following:

Awards

Canadas Top 100 Employers
o Greater Torontos Top Employers
o Canadas Top Family-Friendly Employers
o Canadas Top Employers for Young People

Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Todays Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

LinkedIn Top Companies in Canada

Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
Canadian Compassionate Companies Certified
Benefits Canadas Workplace Benefits Award - Future of Work Strategy
TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
Canadian HR Reporters Most Innovative HR Team