Marketing Manager, Digital Solutions Group

Marketing Manager, Digital Solutions Group

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JOB SUMMARY

The Marketing Manager will lead and execute marketing initiatives to drive awareness, engagement, and demand for Safe Fleet’s video and fleet management solutions targeting the transportation industry. This role requires prior experience with video surveillance, fleet management software and a strong understanding of the challenges and opportunities within passenger transportation and commercial transport and logistics. The Marketing Manager will collaborate closely with sales, product, and leadership teams to ensure consistent messaging and impactful campaigns aligned with business objectives.

Essential Duties & Responsibilities

• Develop and execute integrated marketing campaigns targeting key decision makers leveraging industry insights and customer pain points.
• Lead planning efforts and communications campaigns for industry events, trade shows, and webinars, including booth design, content development, brand presence, product demos, collateral, lead capture, and post-event follow‑up.
• Work with creative team to develop compelling content such as blogs, case studies, white papers, product sheets and social media posts tailored to fleet management audiences.
• Oversee website content and SEO strategy to improve visibility and lead generation.
• Manage email campaigns, LinkedIn presence and other digital channels to engage prospects and customers.
• Support sales with tailored presentations, product collateral and competitive battle cards.
• Coordinate go‑to‑market activities for new products and services, including naming, collateral development and launch campaigns.
• Monitor industry trends, competitor activities and regulatory changes ; provide insights and updates to internal teams.
• Track and report on marketing performance metrics, including campaign ROI, SEO rankings and event success.
• Manage marketing budget effectively to maximize ROI across events, digital spend and content development.

Salary

$90,000 - $120,000 / yr CAD

Requirements

At Safefleet, we are an equal‑opportunity employer that is committed to creating a diverse and inclusive workplace where everyone is valued and respected. We embrace diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or any other legally protected status. We promote fair and equitable hiring practices and foster a culture of inclusivity and respect. Our core values of integrity, innovation, teamwork, customer focus and safety guide our efforts to provide a workplace where all employees can thrive and reach their full potential.

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