Product Market Research, Specialist

Overview

Join to apply for the Product Market Research, Specialist role at BRP.

The Data Marketing & Insights team is looking for a passionate market research specialist to lead our product research initiatives. As a Market Research specialist, you will be responsible for developing and managing research projects for all BRP brands globally (Ski-Doo, Sea-Doo, Can-Am). Working closely with the global product strategy teams, you will gather consumer insights, evaluate product performance and identify opportunities for innovation and optimization to drive data-informed decision-making. You will also collaborate with external partners to oversee all stages of research projects—from developing research plans and methodologies to conducting analysis and delivering insights. This role requires strong analytical skills, the ability to connect the dots between data and strategy, and excellent communication skills.

Responsibilities

• Lead product & innovation research projects to uncover key consumer insights
• Recommend research methodologies & sampling frameworks
• Develop research tools and ensure optimal data collection
• Prepare research reports and action plans for corporate & executive stakeholders
• Interpret available consumer data to build actionable insights
• Be the voice of the customer in strategic meetings
• Provide strategic recommendations to product teams and business management

Qualifications

• Minimum 8 years’ experience across various market research and insights roles.
• Expertise in advanced research methodologies (e.g. conjoint analysis, MaxDiff, TURF analysis, volume forecasting, etc.)
• Experience working in a market research firm, an asset;
• Proactive connector, able to liaise with all relevant internal stakeholders.
• Naturally curious, self-motivated and obsessed with data integrity.
• Previous experience visualizing and storytelling data for non-data audiences.
• Bilingualism required, written and spoken English / French in order to communicate with internal and external stakeholders outside Quebec, or unilingual English on a daily basis.

Diversity & Inclusion

ACKNOWLEDGING THE POWER OF DIVERSITY. BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead! We value diversity and we strive to build an inclusive workplace where every employee belongs, can grow and find meaning.

Benefits

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN. Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

Feel-Good Perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

Welcome to BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in ingenuity and customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce of close to 16,500 spirited people.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Manufacturing

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