Marketing Specialist

55,000 - $65,000 a year Marketing Specialist (generalist) Experience : 2-5 yearsLocation : Vancouver, hybrid. The team are meeting in a co-working space 2 times a week currently About Zen Educate : Zen Educate is a technology company with an online platform that helps match schools with teaching staff (Substitute teachers, Paraprofessionals, etc.) By leveraging technology, our smart algorithms can match teachers to the perfect school and help schools find great teachers.Zen Educate is on a mission to help the education system as a whole. By improving efficiency and keeping things simple, we can help schools find administrative savings and we promote schools to pass these savings to teachers and increase teacher pay! This helps keep more money within the education system so that the money is used to help children learn and develop.We care about the teachers as much as we care about the schools. We help both sides improve transparency and communication so schools and teachers are better prepared and can work together effectively! We have recently raised our Series B funding of $37mil, the largest round in European EdTech this year. This is an exciting opportunity to make a difference and be part of a high growth start-up that is expanding rapidly in the UK and US markets! Key Responsibilities -Drive marketing efforts aimed at attracting teacher talent to Zen Educate. Create campaigns that highlight the benefits of joining our platform and ensure we're reaching potential candidates through the right channels.-Take ownership of our social media channels—create, post, and manage content across platforms like Twitter, LinkedIn, and Instagram. Focus on both attracting teachers and engaging schools by building our online presence.-Develop engaging content (blog posts, newsletters, case studies) that speaks to both teachers looking for flexible work and schools looking for top talent. Ensure consistency in our messaging and brand voice.-Create and implement marketing strategies targeted at schools, showcasing Zen Educate as the solution for their staffing needs. Focus on content that builds trust and demonstrates value.-Monitor the performance of your campaigns using Google Analytics, social media insights, and other tools. Adjust strategies based on data to continuously improve results.-Work closely with our recruitment, sales, and product teams to align marketing efforts with the broader company goals, ensuring we are effectively reaching and engaging both teachers and schools.-Help organize and support teacher engagement events or school partnerships in the future as part of our broader marketing strategy. Who You Are -You’re experienced with social media, content creation, and developing marketing campaigns that resonate with different audiences.-You’re able to think strategically while using data to back up decisions. You adjust based on what’s working and what isn’t.-You’re comfortable doing the work yourself, from writing posts to analyzing performance data.-You enjoy working across teams and ensuring that everyone is aligned with the marketing strategy.-You’re keen to find ways to engage teachers and schools and continuously improve the effectiveness of your marketing efforts. What's in it for you? - Work that you want to talk about- Competitive salary- Ownership in the company- 15+ days PTO & 9 federal holidays- Fun-loving, tight-knit team solving a problem that makes a difference- Health Insurance (Dental and Vision)- 401k