MultiMedia & Content Developer

About us

Yep Ads is a global full service digital marketing agency specializing in end-to-end solutions for advertisers. We empower brands to establish a robust customer presence through our holistic approach, proprietary media channels, and cutting-edge technology. Trusted by innovative global companies, we maximize advertising budgets and customer lifetime value to achieve target ROAS for our partners through in-house analytics and optimizations.

Our growth strategy begins with a deep dive into each client's unique growth and marketing goals. We meticulously craft marketing strategies by tailoring custom funnels and launches across various media channels, including social, search, custom content, and review sites. Our approach also encompasses direct media buys on native platforms, push notifications, and leveraging first-party inventory.

Our top focus verticals include Lead Generation, Streaming & entertainment, mobile apps, health and wellness, software, finance and more. Meet us at meet market table #2201 to discover how Yep Ads can elevate your brand's performance marketing to new heights.

Location : Markham, Canada (In-Office, 4 days / week)

Overview

We’re looking for a dynamic  Multi-Media & Content Developer to join our team!

Collaborate with our Toronto and Amsterdam offices to lead innovative content strategies that drive engagement and align with business goals. In this role, you'll create and manage compelling SEO-optimized content, lead video production efforts, and oversee multi-channel campaigns. You'll also dive into analytics, leveraging tools like Google Analytics and SEMrush to optimize performance and achieve high ROI.

Primary Responsibilities

Content Strategy and Production

Conceptualize, shoot, and edit videos that align with brand goals and resonate with target audiences.

Develop and maintain a cohesive content calendar across blogs, social media, and websites.

Design and edit digital assets using Adobe Suite to enhance Yep Ads' creative footprint.

Campaign Optimization and Analytics :

Optimize social campaigns for KPI and ROI benchmarks through detailed analysis.

Use analytics tools (Google Analytics, Search Console, Ahrefs) to monitor performance and refine strategies.

Track SEO efforts and analyze traffic for strategy improvement.

SEO and Technical Implementation :

Apply SEO best practices, including keyword research and content optimization.

Work with basic HTML, CSS, and JavaScript for occasional website tweaks (preferred but not required).

Account Management and Business Development

Drive business growth through content for events and promotions.

Stay updated on digital trends to maintain brand competitiveness

Expand social media presence across new platforms (e.g., YouTube, WeChat).

Knowledge and Skills Requirements

Creative and Technical Expertise :

Strong skills in video production, from scripting to editing, using tools like Premiere Pro

Proficiency in digital design with Adobe Suite, Figma, or Canva.

Experience with social media platforms and management tools like Hootsuite

Proficiency in SEO tools (Google Analytics, Search Console, Ahrefs) and social media management platforms (Hootsuite, Sprout Social).

Skilled in digital design using Adobe Suite, Figma, Canva, and email marketing platforms (e.g., Mailchimp).

Content and Campaign Management :

Experienced in developing content strategies, managing content calendars, and producing diverse content (ad copies, blogs, videos).

Analytical and Project Management Skills :

• Excellent data analysis skills for actionable insights and campaign optimization.
• Strong project management capabilities, handling multiple projects simultaneously.
• Informed on current trends in SEO, digital marketing, and social media.

Communication and Collaboration :