social media specialist

Education

• Bachelor's degree

Work setting

• Post-secondary educational institution

Tasks

• Perform administrative tasks
• Develop venture capital sources
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and / or deliver educational, publicity and information programs, materials and sessions
• Provide consulting services to government and other organizations
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Supervise office and volunteer staff

Supervision

• 1 to 2 people

Computer and technology knowledge

• MS Office
• MS Outlook
• MS Windows
• Adobe Photoshop
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Adobe After Effects
• WordPress

Area of specialization

• Communications

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner

Experience

• 1 year to less than 2 years

Support for newcomers and refugees

• Participates in a government or community program or initiative that supports newcomers and / or refugees
• Recruits newcomers and / or refugees who were displaced by a conflict or a natural disaster (for example : Ukraine, Afghanistan, etc.)
• Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and / or refugees

Support for youths

• Participates in a government or community program or initiative that supports youth employment

Support for Veterans

• Participates in a government or community program or initiative that supports Veterans

Support for Indigenous people

• Participates in a government or community program or initiative that supports Indigenous people
• Offers mentorship, coaching and / or networking opportunities for Indigenous workers
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations
• Provides cultural competency training and / or awareness training to all employees to create a welcoming work environment for Indigenous workers
• Facilitates access to Elders who can offer support and guidance to Indigenous workers

Support for mature workers

• Participates in a government or community program or initiative that supports mature workers

Supports for visible minorities

• Participates in a government or community program or initiative that supports members of visible minorities
• Applies hiring policies that discourage discrimination against members of visible minorities (for example : anonymizing the hiring process, etc.)
• Offers mentorship programs that pair members of visible minorities with experienced employees
• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities