Marketing Data Analyst (Hybrid)

Position: Marketing Data Analyst

Location: Hybrid/North York Office
Industry: Financial Services
Employment Type: Permanent/Fulltime
Salary: $80,000-$105,000

Company Information

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help

Position Summary

We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high-impact campaigns through clean data, efficient tooling, and actionable reporting.

As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360

Partnership with Marketing: Your primary job responsibility is the support of the marketing team’s data needs. This responsibility includes: Dedicated support for our marketing team’s efforts to increase their data capabilities. This includes involvement in initiatives that collect, transform, join, and generate insights that inform senior management decisions.

1. Day-to-day responsibilities.

2. Understand & apply foundational statistical concepts for the marketing industry.

3. Review, analyze, and provide feedback on marketing data sets; including identification of gaps, opportunities, methods for improving data collection.

4. Support the development of audience profiles.

5. Assist in efforts to join data across multiple databases and platforms.

6. Use the data from multiple sources to curate a holistic view of our clients and their journey through the pre-sales, sales, and customer lifecycles.

7. Gather and communicate reporting needs for effective communication and presentation of our KPIs to the development-side of the Data Insights and Analytics team; Working as the in-between for our development and marketing teams (audience for the report).

8. Technical Support (Not required, but beneficial to have)

9. Troubleshooting errors in SQL, Power BI, and other tools.

10. Assisting in the extraction and transformation of data from various marketing tools including BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360 for use in our primary reporting suite.

11. Providing guidance in the setup of various marketing tools to improve the collection and accuracy of our data.

This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.

Accountabilities:

• Delivering insights that drive smarter, data-informed decisions

• Analytics and data visualization to guide business strategy and elevate marketing performance

• Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance.

• Support data integration and reporting across:

• PowerBI

• BigQuery

• Looker Studio Pro

• Google Analytics 4 / Analytics 360

• GTM 360

• Campaign Manager 360 / DV360

• Ensure data quality, governance, and consistency across tools and reports

• Collaborate to develop curated datasets for external agency use

• Lead reporting automation and optimize workflows

• Participate in vendor check-ins and help translate business needs into technical tasks

• Create planning/forecasting models and explain the implications of suggestions.

Required Skills & Experience

• 3–5 years of experience in a data analyst or marketing analytics role

• Advanced knowledge of:

• PowerBI

• Google BigQuery

• Looker Studio / Looker Studio Pro

• GA4 / Google Analytics 360

• Proficiency in SQL and experience with data transformation and querying

• Understanding of digital marketing metrics, campaign tracking, and attribution

• Ability to communicate data insights clearly to non-technical stakeholders

• Experience supporting or working alongside marketing teams or agencies

• Comfortable juggling multiple stakeholders and working cross-functionally

Preferred Qualifications:

• Experience with other BI tools

• Experienced in building and consuming APIs using Python (nice to have)

• Exposure to data governance or security best practices

• Experience with tagging, UTM strategy, or conversion tracking setups

• Experience in marketing mix modelling (MMM) or predictive attribution

• Familiarity with Dynamics 365 Sale and Customer Insights

• Familiarity with GTM / GTM 360

• Familiarity with CM360 and DV360 (nice to have)

What You’ll Gain

Hands-on experience with enterprise marketing and data platforms

Exposure to data governance, architecture, and stakeholder management

Opportunity to contribute to a major marketing transformation project

Career growth within a data-driven organization

Our Culture at Farber

At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day. This commitment also shapes our culture, which is one of a kind. We are proud to have a dedicated culture committee, led by volunteers, who organize events, organize awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

• If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us at .

We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.