Social Media Coordinator

SOCIAL MEDIA COORDINATOR

Overview

Reporting to the Director of Social Media & Communications, this role will be responsible for content publishing for Northland and our associated hospitality brands including Chop Steakhouse & Bar, Moxies, Sandman Hotels, the Sutton Place Hotels, Denny’s Canada, The Tavern Collective, Bar One, and Shark Club, as well as overseeing community management, research, influencer management and sponsorship. This role also participates in content creation, copywriting, analytics, and digital marketing strategy.

Some jobs are boring, this one isn’t. If you have a passion for social media, are a natural born storyteller, exhibit great creativity, are extremely organized, and are looking for a role where you can learn and grow with multiple different and exciting brands, we are looking for you too! We’re looking for up and coming marketing professionals who are hospitable at heart and full of fun to engage with our guests digitally.

You love that every day is different and exciting and you have an innate desire to authentically connect with our guests online and offline. You are excited about content creation and sharing a vision, and you challenge the status quo and are up to date and hungry to improve on what we did yesterday.

Key Responsibilities

Managing organic content for multiple brands on our social media channels to drive brand awareness, engagement, and sales for our restaurants.

Work with a social calendar to curate social content that represents our brand pillars and business objectives, maximizing engagement and sales.

Develop and grow a steady state influencer program that represents the brand and the regions we reside in.

Create photo, video, and story content for the brands including photography, videography, copywriting, and graphics. Participate in brainstorming and create supplemental content and strategy for all other brands when time permits.

Assisting with logistics and executing integrated marketing campaigns across social media channels to drive brand awareness, engagement and sales.

When content is required, pulling trends and ideas for execution of campaigns and shoots, planning shoots from beginning to end with Operations teams, and working with the strategy provided.

Manage influencer campaign and influencer strategy for all brands.

Work collaboratively with graphic designers, content creators, and photographers to ensure additional relevant content is produced as planned uniquely for social channels.

Develop and calendarize social content for brands that represents our brand pillars and business objectives, maximizing engagement and sales. Working with Social Media Specialist to understand areas of opportunity for copy and creative and making relevant changes for future calendars.

Assisting with analyzing social marketing data (followers, engagement, views, campaign results, conversion rates, etc.) to help shape future social media strategies.

Takes initiative to develop new and exciting ideas to present to the brands for campaign and evergreen content, and takes these to completion for each brand using internal and external resources.

Learn to manage photo and video shoots, provide feedback to ambassadors.

Qualifications

• You have 1-2 years of relevant social media, content marketing, brand, photography, or communications experience.
• You have a great personality and are energetic and excited about working with emerging media platforms.
• You are a self-starter; you relish the opportunity to identify needs and act, without being explicitly told to do so.
• You work fast, you understand the need for a high paced environment and you like to get things done.
• You’re a person of integrity, honesty and trust. These attributes are important to you, and they are at your core.
• You are organized and know how to prioritize.
• You have a working knowledge of current social media tools and strategies in order to execute a successful social media campaign.
• You are a great communicator. You shine when you can pass on knowledge about your craft and gather requirements from stakeholders. You are always able to articulate your thoughts clearly, with various audiences, including executives, peers, and partners.
• You’re comfortable with the unknown. We’re rapidly growing. You need to be comfortable working in an environment that will continue to evolve and be excited about that growth.

Other details