Head of Automotive Finance

Join LendCare — one of Canada’s fastest-growing point-of-sale financing providers and a proud part of the goeasy family. At goeasy, our people and culture are the heartbeat of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades including being named one of Canada’s Top Growing Companies, certified as a Great Place to Work®, and recognized among the Best Workplaces for Women and for having one of the Most Trusted Executive Teams, and included on TIME Magazine’s 2025 list of Canada’s Best Companies. These achievements speak to our commitment to building an inclusive, high-performance culture where people thrive and innovation drives us forward.

At LendCare, we do more than provide financing — we help Canadians access life’s essential moments. Whether it’s healthcare, home improvement, powersports or retail purchases, we deliver fast, flexible financing solutions that make it easier for people to move forward with confidence. Backed by cutting-edge technology and a customer-first mindset, we’re redefining how Canadians pay for what matters. If you’re driven to create real impact, join us and help empower people to live life on their terms — one approval at a time.

Role Overview:

Reporting to the Chief Revenue Officer, the Head of Automotive Finance is a key leadership role within the organization. This position will spearhead the strategic growth and development of the automotive financing division, driving profitability and market share across Canada. Additionally responsible for strategy, growth and leadership of the ancillary product sales team, unsecured personal lending and auto repair financing product verticals for Canada. The automotive vertical is the largest and fastest growing vertical in the entire organization.

The ideal candidate will bring deep experience in Automotive Operations, with a strong understanding of the sales cycle, adjudication process. They will also bring a strong track-record of delivering on ambitious in-year & multi-year revenue targets for growth of the portfolio to maintain the overall growth strategy for goeasy.

Location: LendCare – Pickering, ON

• Not located nearby? No problem — we offer travel reimbursements for HWY 407 to help offset your commute, and relocation support is available for the right candidate.
• Our office is conveniently located just steps from Pickering GO Station, with a direct walkway leading right to our building.
• This role will also involve travel to visit key partners and clients, and flexibility will be provided based on business needs.

What you'll lead:

• Inside Sales — anciliary sales team, direct to consumer sales with existing customer base
• National Sales & Automotive Finance — dealership partner field representatives, key account relationship owners

Responsibilities (not limited to):

Strategic Vision & Execution:

• Define and drive the long-term strategic roadmap for the automotive finance division, ensuring alignment with corporate objectives and market dynamics.
• Lead transformational initiatives to modernize operations, optimize customer experience, and enhance competitive positioning.

Sales, Partnerships & Growth:

• Cultivate and expand high-impact relationships with dealer networks, Original Equipment Manufacturers (OEMs), fintech partners, and industry stakeholders to accelerate market penetration and revenue growth.
• Negotiate and secure strategic alliances that unlock new distribution channels and product offerings.

Leadership & Organizational Development:

• Build, inspire, and lead a high-performing, cross-functional team across sales, credit, operations, and product development.
• Champion a culture of accountability, innovation, and continuous improvement, with a focus on talent development and succession planning.

Product Innovation & Market Expansion:

• Spearhead the development and launch of differentiated financial products tailored to evolving consumer and dealer needs, including digital and sub-prime solutions.
• Monitor competitive landscape and emerging trends to proactively identify new business opportunities and mitigate risks.

Financial Stewardship & Risk Management:

• Oversee P&L performance, ensuring sustainable growth, profitability, and operational efficiency across all channels.
• Establish and enforce robust credit risk frameworks, underwriting standards, and compliance protocols, particularly within sub-prime lending.

Executive Reporting & Stakeholder Engagement:

• Present strategic plans, performance metrics, and market insights to executive leadership and board stakeholders.
• Serve as a key spokesperson and thought leader for the automotive finance division, both internally and externally.

Qualifications:

• 10+ years of experience in automotive finance leadership, with at least 5 years in sub-prime lending.
• Proven track record of managing large-scale lending portfolios and leading cross-functional teams.
• Strong understanding of credit risk, underwriting practices, in sub-prime markets.
• Experience with dealer networks, indirect lending, and digital finance platforms.
• Exceptional analytical, strategic thinking, and communication skills.
• Bachelor’s degree in Finance, Business, or related field (MBA preferred).
• Deep understanding of federal and provincial regulatory frameworks governing automotive lending, including consumer protection laws, data privacy, and anti-money laundering (AML) compliance preferred.

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above. Internally this role is known as "Vice-President, Automotive Finance.

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