Media & Entertainment Digital Marketer

Location

Vancouver, British Columbia, Canada

Position Title

Digital Marketing Manager

Description Du Poste

Nous recherchons un responsable du marketing numérique pour soutenir le programme de commercialisation axé sur le numérique (GTM) dans le cadre de la stratégie éducative d'Autodesk Flow Studio. Cette personne sera chargée de gérer et de mettre en œuvre des programmes et des projets numériques visant à accroître la notoriété, l'adoption et le nombre d'utilisateurs actifs mensuels (MAU) d'Autodesk Flow Studio auprès des étudiants universitaires et des enseignants.

Job Requisition ID

25WD94304

Position Overview

We are seeking a Digital Marketing Manager to support the digital‑led go‑to‑market (GTM) program for the Autodesk Flow Studio education strategy. This individual will own and execute digital programs and projects designed to increase awareness, adoption, and monthly active users (MAUs) of Autodesk Flow Studio among university students and educators. You will own the data‑informed digital content strategy, manage agencies, paid / organic tactics to optimize the user funnel, and implement AI‑powered marketing approaches at scale. You thrive in a fast‑paced, high‑growth environment where experimentation, rapid learning, and urgency are essential. This role is ideal for a digital marketer with experience growing consumer adoption and usage through performance‑oriented digital content, web, social, and influencer programs.

Responsibilities

• Execute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student / educator adoption and monthly active users.
• Build and execute full‑funnel, digital‑first tactics across web, email, in‑product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights.
• Manage education web pages to optimize customer journeys for self‑service adoption and ongoing usage.
• Partner closely with cross‑functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, GTM programs.
• Align plans with key program milestones, integrate feedback loops from student ambassador focus groups.
• Drive an organic social strategy that resonates with student creators / animaters / VFX / game designers, leveraging trends, short‑form video, and user‑generated content.
• Develop and inform world‑class digital content (blogs, social, short‑form videos, emails, web pages, tutorials) that drive Flow Studio’s brand awareness and MAU goals.
• Partner with student ambassador programs, creator communities, and influencers to expand reach and generate authentic content that resonates with student creators / animaters / VFX / game designers.
• Manage agencies to develop best‑in‑class digital and social content, execute paid media tests across search, social, and display.
• Implement experimentation frameworks to rapidly identify winning formats, channels, and content types.
• Leverage performance dashboards and reporting to track leading and lagging metrics and identify optimization opportunities.
• Experience using AI tools to optimize content and workflow automation—and show measurable ROI from these tools.
• A strong understanding of AIO and SEO strategies to generate organic awareness that resonates with our student creator audience and drives adoption.

Minimum Qualifications

Preferred Qualifications

Learn More / Plus d’information

About Autodesk / À Propos D’Autodesk : Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us! Bienvenue chez Autodesk ! Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodeskien, vous pouvez accomplir un travail significatif qui contribue à bâtir un monde meilleur, conçu et réalisé pour tous. Prêt à façonner le monde et votre avenir ? Rejoignez-nous !

Salary Transparency / Transparence salariale

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Le salaire est l'un des éléments du programme de rémunération concurrentiel d'Autodesk. Pour les postes basés au Canada (Colombie‑Britannique), nous proposons un salaire de base compris entre X et X dollars. Les offres sont basées sur l'expérience et la situation géographique du candidat et peuvent dépasser cette fourchette. En plus du salaire de base, notre programme de rémunération peut inclure des primes annuelles en espèces, des commissions pour les postes commerciaux, des attributions d'actions et un ensemble complet d'avantages sociaux.

Diversity & Belonging / Diversité et appurtenance

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here : https : / / www.autodesk.com / company / diversity-and-belonging Nous sommes fiers de cultiver une culture d’appartenance où chacun peut s’épanouir. Pour en savoir plus, cliquez ici : https : / / www.autodesk.com / company / diversity-and-belonging

Existing Contractor or Consultant

Please search for open jobs and apply internally (not on this external site). Veuillez rechercher des emplois vacants et postuler à l’interne (pas sur ce site externe).

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