Marketing Lead

Metro Compactor Service is Canada's leading expert for waste and recycling equipment solutions. With expertise spanning over four decades, we provide custom manufacturing, installation, maintenance, and repair services for balers, compactors, and chutes. Our cutting‑edge iSmart technology sets us apart, enhancing efficiency and sustainability for our clients in the residential, commercial, and municipal sectors.

The Marketing Lead will play a critical role in scaling Metro Compactor Service’s multi‑brand marketing portfolio (Metro Compactor, Wilkinson Chutes, Automatic Compactors, iSMART Technology, Baleforce, and potentially, Chute Source U.S.). This role is designed for an experienced marketer (6–7 years) who brings proven expertise in executing integrated, multi‑channel campaigns, managing projects end‑to‑end, and engaging audiences through digital and social platforms.

This is a hands‑on execution role supporting the National Marketing Manager in delivering on a $1M+ budget. The Marketing Lead will manage day‑to‑day activities while ensuring campaigns are aligned with strategic business goals and revenue targets.

Location: Marketing Lead will work out of the office location.

Work Hours: Monday - Friday 8am – 4:30pm

Responsibilities

• Plan, execute, and optimize integrated digital campaigns across multiple channels (Google Ads, LinkedIn, email, paid social, retargeting, trade media buys).
• Partner with and manage agencies/vendors to ensure campaigns are delivered on time, on brand, and within budget.
• Monitor campaign performance using dashboards and adjust tactics to improve ROI.
• Collaborate with sales to align campaigns with revenue goals (e.g., regional pushes, service‑line promos, ABM targeting).
• Support lead scoring, pipeline attribution, and marketing automation workflows to ensure campaigns feed the funnel.
• Manage social media platforms, drive consistent engagement and direct lead generation.
• Create and manage content calendars that support brand visibility and lead generation across all sub‑brands (Wilkinson, Automatic, iSMART Technology, Baleforce, Chute Source).
• Assist with video and multimedia storytelling projects, including scripting and final edits.
• Ensure content is repurposed effectively across channels (email, website, social, PR, events)
• Maintain brand consistency across all assets while tailoring messaging to verticals (property management, commercial facilities, municipalities, healthcare, universities etc.).
• Support the development of spec marketing materials (design guides, BIM/Revit files, technical datasheets).

Event Marketing

• Support the NMM in building the annual event calendar across Canada and the U.S. (tradeshows, conferences, sponsorships, customer events).
• Research, evaluate, and recommend event opportunities based on audience fit and ROI potential.
• Pre‑Event Marketing
  • Develop pre‑event campaigns to drive booth traffic and engagement, including email nurture sequences, landing pages, social campaigns, and paid ads.
  • Partner with sales to align target account outreach (ABM style invitations, direct mail campaigns, VIP invites).
  • Coordinate event collateral, signage, promotional assets, and giveaways in collaboration with vendors
• Onsite Execution & Logistics
  • Manage logistics such as booth design, shipping, set‑up/tear‑down, staffing schedules, vendor contracts, and AV requirements.
  • Serve as liaison with event organizers and contractors to ensure flawless execution.
  • Implement lead capture technology and engagement strategies during the event.
• Post‑Event Marketing & Follow‑Up
  • Execute automated follow‑up campaigns (emails, LinkedIn retargeting) for all captured leads.
  • Partner with sales to distribute hot leads, track status, and ensure timely follow‑up.
  • Compile post‑event reports including lead counts, engagement metrics, budget vs. spend, and ROI analysis.

Qualifications

• 6–7 years of B2B marketing experience (industrial, manufacturing, or construction preferred).
• Proven success with multi‑channel campaigns and measurable ROI.
• Strong social media and content management experience.
• Familiarity with marketing automation (HubSpot, Pardot, or similar).
• Skilled with project management tools (Asana, Monday.com, or similar).
• Excellent writing, editing, and presentation skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

The Metro DNA – Who Thrives Here

• Brand Champion – passionate about marketing, storytelling, and elevating Metro Compactor’s brand awareness and reputation.
• Collaborative & People‑Oriented – builds trust with cross‑functional teams, leadership, customers and external partners.
• Service‑First Mindset – embodies Metro Compactor’s core values while demonstrating urgency and care across all relationships.
• Above‑and‑Beyond Attitude – thrives in a fast‑paced, entrepreneurial environment, taking ownership and accountability.
• Creative Problem Solver – adapts quickly, finds solutions, and keeps projects moving forward.

Why Work For Us

Join Metro Compactor Service, an industry leader in the waste & recycling equipment sector in Canada. As we aim for North American expansion, we're all about pushing boundaries, be it promoting employee skill development, leading innovative technologies, or consistently delivering our Super Service promise. Our greatest strength? Our people, who make our groundbreaking tech and market leadership possible.

So, if you're all about making a big difference in an environment that values you as much as your skillset, come join the Metro family. Let's shape the future together!

• Recognized Excellence: As a certified Great Place to Work (2023, 2024, 2025), Canada's Top 100 Small & Medium Employers (2024, 2025), and recipient of the Innovation Award by the Brampton Board of Trade, our reputation speaks for itself.
• Rewarding Package: Enjoy competitive salaries, flexible time off with 2 vacation policies to choose from, maternity‑leave top up, and the security of our company‑matched retirement program. Plus, choose from three tailored benefits packages with extended coverage to suit your individual needs.
• Employee Growth: We encourage and support your growth through internal learning opportunities, mentorship, and a Training Reimbursement Program.
• Company Culture and Engagement: Participate in regular company events and charitable initiatives that enrich our family‑oriented culture. A safe and positive work environment is our top priority and our staff have voted us a Great Place to Work for good reason!

At Metro Compactor Service, we take pride in being recognized as a certified Great Place to Work in 2023, 2024 & 2025. As an equal opportunity employer, we truly believe that a diverse workforce best represents the community we serve and enhances our ability to provide excellent service to our customers. We are committed to attracting and retaining a vibrant mix of passionate and talented individuals from a variety of backgrounds, demographics, and life experiences.