Marketing Manager

CREATIVITY IS OUR SUPERPOWER.  It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team :

Mattel’s Canada Commercial Marketing team localizes the global brand strategy for our market. The team is responsible for overseeing the Brand P&L, marketing campaigns, customer strategy, channel segmentation and line selection along with pricing for Canada. The Marketing Manager for the Dolls business will be responsible for overseeing the iconic Barbie brand along with other Mattel IPs like Monster High, Polly Pocket and licensed properties. The individual will provide leadership around marketing, business operations and customer management activities for the segment and product line to achieve financial growth and profit targets. Your knowledge of the consumer, our business and utilization of successful marketing levers will drive our legendary brands forward.

The Opportunity :

This Manager Marketing role is a Mat leave cover and will oversee all segments of iconic Mattel Dolls portfolio, reporting to the Head of Marketing. The role will be a Business Unit lead from Marketing and be able to lead all decision making for the portfolio. We are constantly adapting our marketing strategies according to evolved consumer media consumption habits and so this position provides a strong and dynamic opportunity for someone who is passionate about Marketing.

This role also requires a strong leader in commercialization who will be managing the day-to-day operations of the brand, turning insights into recommendations, working in collaboration with cross-functional teams across the business. Excellent analytical, communication and strong presentation skills are required not only for these internal meetings but also for external presentations to retail buyers. You will also lead key campaigns, licensor and external partnerships.

This role has 2 direct reports : an Associate Marketing Manager, Portfolio Dolls & Marketing Analyst, Barbie.

What Your Impact Will Be :

• Build and drive brand strategy across the portfolio for Canada market
• Coach, mentor, and develop a high-performing team of two direct reports, fostering professional growth and building a culture of collaboration and excellence
• Lead day-to-day marketing activities, synthesize insights to drive action and analyze performance or brand / products
• Monitor forecasting, tracking, and performance roll-ups to impact marketing strategy
• Drive promotional plan and execution by brand and across customers
• Develop your brands by activating key marketing programs in the Canada market
• Drive marketing execution by leading a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, Integrated Media Communications, etc.
• Manage annual budgets for media and non-media activities

What We’re Looking For :

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :

Our Approach to Flexible Work :

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.