Manager, Creative Practice

Work Location:

Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Creative Practice objective is to drive world class creative quality and brand consistency leading to top-of-mind brand awareness and consideration. The team consists of subject matter experts with commercial acumen who provide strategic advice expert creative guidance proficient project management and flawless execution. They ensure a holistic view of the overall communications strategy creative development and production of TV/Video and development of all secondary creative requirements for all tiered campaigns. They lead the Agency relationships and build connections with our Line of Business marketers to understand business objectives and deliver strategies and campaigns that achieve those objectives.

The Manager Creative Practice (Level 10) will support Tier 1 campaign creative development and production as well as lead Tier 2 and 3 creative development and production with external agencies.

Job Description/Accountabilities:

• Consult on integrated campaigns including the development of communication strategy evaluation and stewardship of creative development with consideration to the Brand Customer Value Proposition.

• Support the Senior Manager Creative Practice on all TV shoots and production requirements.

• Lead and/or support creative brief development for tier 2 and 3 campaign work.

• Lead and/or support communication strategy across all tier 2 and 3 campaigns.

• Knowledgeable on industry/market trends and experts in the craft of creative execution.

• Present and influence at executive levels.

• Versed in tracking/measurement requirements followed by input to post implementation reports.

• Collaborate with Customer Insights team to ensure key messages are relevant clear and drive desired results.

• Collaborate with Agencies and Customer Insights team on research results providing recommendations to present.

• Lead agency relationships to foster collaboration inspire great work drive efficiency and practice financial discipline.

• Build and maintain close working relationships with key partners to understand and influence business strategies.

• Manage line of business Scope of Work and retainer utilization.

• Apply learnings and insight to campaigns on an ongoing basis to gain efficiency.

Qualifications/Skills/Experience:

• Minimum 7-10 years experience in advertising

• Demonstrate marketing and business expertise and judgement.

• Ability to recognize manage and build talent.

• Agility in a time of change resilient and versatile with an enterprise mindset.

• Subject matter expertise in advertising (online/offline TV) social media digital/print content experiential and in-branch.

• Knowledge and experience with all digital platforms including mobile video social and display.

• Understanding of best practices in development and delivery of various forms of content (video mobile engagement etc.) industry trends social media channels and innovations and the digital advertising landscape (e.g. desktop vs mobile)

• Strong analytical skills able to evaluate research results and leverage facts to support POVs and recommendations.

• Must be an imaginative enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion.

• Project management acumen; proactive with effective time management skills; ability to work independently manage multiple projects and keep key stakeholders informed.

• Team oriented with a desire to contribute positively to the TD culture.

• Thinks strategically has a positive attitude and inspires others to the same.

• Proactively resolves problems and manages conflict/negotiates positively.

• Superior communication skills with demonstrated ability to influence across multiple stakeholders.

• Bilingual in French/English strongly preferred.

Specific Education Requirements:

• University or Post-Secondary education required.

• Business or Marketing Communications an asset.

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):