Lead the marketing planning and execution in support of the key brand.
Duties and responsibilities
- Work with Commercial Operations to establish revenue forecast
- Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital
- Managing external agency partners to optimize the delivery of promotional tactics and materials
- Assisting with the design and planning on communication plan : getting the right message to the right customers at the right time through the right channel mix
- Marketing analysis and insight development / action planning / execution
- Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
- Sharing insight gained from internal and external sources
- Development of the brand strategy
- Competitor analysis
- Collecting, interpreting and disseminating competitor information
- Segmentation – identify and plan / execute by segment to drive segment migration
- Establishing basis of segmentation, quantifying and establishing segment needs
- Lead positioning establishment for the brand
- Developing key brand messages for the brand
- Assisting with planning, design and organization of key promotional stakeholder communication platforms, e.g., Speaker symposia, educational meetings
- Lead Advisory Boards with key customers across Canada
- Periodically meets with top opinion leaders and establishes good rapport with them
- Assisting with training initiatives and regular team meetings as required
- Responsible for communicating effectively within the sales and marketing, medical team on pertinent information
- KPI (Key Performance Indicators) development and tracking
- Cross functional alignment : buy-in amongst colleagues, brand teams, BU (Business Units) engagement
- Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
- Develop training on key materials with support of a training consultant
Additional responsibility (Only applicable to customer facing roles)
Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business day
Qualifications
Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technologyPreferably additional marketing or business training; MBA idealHas worked in pharmaceutical industry for at least 7-10 years as Brand Manager, or Sales Representative, or Sales Supervisor.5-7 yrs Brand Management experience including launching key brands in local environmentSoft skills : organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing / market research / selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awarenessStrategic thinking and problem-solving skillsets essentialExperience working with PAAB regulations, IMC and local compliance agenciesJ-18808-Ljbffr