Regional Sales Manager

Job Title : Regional Sales Manager, Ontario

Location : Toronto (Etobicoke)

About Us :

Welcome to Lactalis Canada – where we take pride in being recognized as one of 2025 GTA's Top Employers! Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as like Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian households!

With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!

About the opportunity :

The Regional Sales Manager is responsible for all the field sales team and sales process for the respective regions. The incumbent also manages all aspects of the relationship with the regional key accounts and contracted customers, which involves participating in Sales, Supply Chain, Logistics, Finance and Customer Service support of all regional retail sales. The position is accountable for delivering volume, net sales and profitability objectives across all Lactalis branded and private label businesses.

The attributes we are looking for :

• Lead and manage a Sales team by hiring, reviewing performance and providing feedback, determining training and development needs, establishing goals and priorities, providing work direction, and maintaining succession planning. Develop and coach a team to manage customers at both account management and field sales level.
• Insure the proper execution and follow-up of the field sales process for his region.
• Develop, implement, and communicate go-to-market strategies on pricing, advertised features for promotions, and merchandising ensuring execution by team members.
• Implement and manage company policies and objectives and communicate to internal and external stakeholders in order to maximize customer service and functional team support.
• Manage assigned budgets for the region by establishing budget needs and obtaining approval.
• Monitor competitive market activity and communicate to senior management recommendations that have a direct effect on Lactalis business in the region.
• Develop and execute annual business and trade spend plans for the region in order to achieve Lactalis annual sales volume, net sales, and profitability objectives.
• Develop and administer new customer contracts and contract renewals. Negotiate terms and conditions (i.e. pricing, volume, length, and exclusivity arrangements) and coordinate with senior management and legal to ensure alignment and implementation.
• Implement price increases by coordinating information through Lactalis Trade Marketing to regional Retail accounts to ensure effective and timely implementation of price increases as required to meet company deadlines.
• Prepare category reviews and leverage insights to identify sales opportunities and improve Lactalis’s category position. Utilize this information to secure new product listings and implement account, category, and / or regional specific sales and marketing initiatives.
• Deliver Positive KPI results based on specific targets set each year within the specific region of responsibility.
• Collaborate with Supply Chain, Customer Service, and Distribution to initiate new business opportunities, resolve issues, and provide optimal customer service.
• Review profitability of existing customers and new customer opportunities to ensure acceptable margins are being obtained.
• Monitor negotiations between Retail Account Managers and their respective customers. Assist in negotiations of large / strategic customer contracts if and as required.

What you will bring :

What Lactalis will offer :

Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks :

Our ESG commitment :

Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.

Our commitment to DEI :

Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.

Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.

Note : Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.