Digital Media Performance Manager

Digital Media Performance Manager

Volkswagen Group Canada Inc.

It’s more than a Career, it’s a Passion! We love our cars, but it’s the people behind them who make them what they are. To build great cars, we need great people. That’s why Volkswagen Group Canada pays competitive salaries, offers fringe benefits, and provides unique opportunities for personal and professional growth. We encourage and reward initiative, creativity, teamwork and performance within a fast-paced, stimulating environment. And did we mention that there are really cool Volkswagen and Audi vehicles all over the place?

This role is classified as hybrid.

The Digital Media Performance Manager is responsible for leading the strategic planning, execution, optimization, and analysis of all paid media campaigns to drive brand awareness, traffic, and qualified leads. This role ensures that all media investments deliver measurable business outcomes while maintaining the premium brand positioning expected in the luxury automotive segment.

Overall

• Drive the growth and execution of Audi’s media marketing strategy across new, used, and after‑sales channels, enhancing lead quality and conversion across dealer networks
• Oversee media performance across all parts of the business — managing performance from brand awareness through to cost per lead (brand to retail, regional, and segment levels)
• Ensure all digital media activities — including national and dealer search, digital, mobile, and new media are aligned with Audi’s brand strategy, business objectives and premium positioning
• Ensure strategic accountability for media marketing investments, driving disciplined planning and partner performance to meet defined KPIs and ROI objectives, with an ongoing focus on optimizing spend effectiveness

Media Strategy & Planning

• Develop and execute comprehensive paid media strategies across digital, social, search, video, and emerging channels to drive qualified traffic and business results
• Align paid media plans with brand campaigns, regional priorities, and retail initiatives ensuring consistent premium brand representation across all markets
• Collaborate with internal teams and agency partners to define target audiences, channel mix, and performance KPIs focused on ROI, conversion rates, lead quality and achieving the lowest possible cost per lead (CPL)
• Integrate advanced measurement frameworks and attribution modeling to connect media investment with end‑to‑end business outcomes

Campaign Execution & Optimization

• Oversee day‑to‑day management of paid campaigns, ensuring flawless execution and alignment with creative and messaging standards
• Continuously optimize campaigns for efficiency and effectiveness using data‑driven insights, A/B testing, and structured test‑and‑learn frameworks to maximize return on investment (ROI) and conversion performance
• Monitor pacing, budget allocation, and audience performance across channels to improve conversion rates and reduce CPL and drive measurable business growth
• Leverage evolving media technologies, automation tools and data partnership to enhance targeting precision and campaign effectiveness

Performance Analytics & Reporting

• Steer the development of dashboards and reporting frameworks that clearly communicate campaign performance, insights and budget utilization to stakeholders
• Analyze media performance to identify trends, opportunities, and areas for improvement with a focus on ROI, conversion, and CPL optimization
• Collaborate with analytics and CRM teams to integrate media data with downstream funnel performance, ensuring accurate attribution and insight‑driven planning
• Translate complex data into actionable recommendations for senior leadership and future campaign strategies

Collaboration & Integration

• Partner closely with the Brand, Digital, and Retail Marketing teams to ensure consistent messaging and integration across all touchpoints
• Liaise with external media agencies to ensure strategic alignment and accountability to performance goals and efficiency of spend
• Support dealer and regional marketing efforts with media guidance, best practices, and performance benchmarks that enhance retail execution
• Liaise with Audi Global AG media partners (e.g., Deloitte, Ubiquity) to support annual agency performance reviews and reporting in alignment with global evaluation frameworks
• Collaborate with external research partners (e.g., YouGov) to assess and benchmark Audi Canada’s media effectiveness and brand performance across key channels and audiences
• Coordinate with NAR digital partners (e.g., IXIS) to monitor and optimize ongoing audi.ca digital performance, ensuring data accuracy and consistent reporting standards

Budget

• Lead financial accountability for significant media and digital investments, optimizing budget allocation to enhance targeting effectiveness and deliver sustained ROI
• Ensure disciplined budget management through accurate forecasting and performance tracking aligned with strategic marketing priorities

Qualifications

• Bachelor's Degree in Business, Marketing or Communications
• Minimum of 5 years of experience in a similar role
• Proven experience in media strategy, digital marketing, performance optimization, and budget management, ideally within an integrated marketing or automotive environment
• Strong background in campaign performance reporting, analytics, and KPI tracking, with the ability to translate data insights into actionable recommendations that drive measurable results
• Demonstrated ability to develop and present strategic media recommendations grounded in business objectives, target audience insights, and channel performance
• Experience managing agency relationships and cross‑functional teams, ensuring strategic alignment, accountability, and operational efficiency across multiple stakeholders
• Strategic thinker with a performance‑driven mindset
• Deep understanding of digital consumer behavior and luxury brand dynamics
• Highly organized, proactive, and able to manage multiple priorities in a fast‑paced environment
• Collaborative team player with a commitment to excellence and continuous improvement
• Organizational skills: planning, presentation, consumer insights
• Passion for cars and the premium automotive sector
• Bilingualism is a desirable asset
• Ability to travel up to 25%

Employees who strategically align and implement all external Group and brand media and channels (e.g., websites, social media) or who create digital marketing campaigns and position them in special media.

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws.

Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities including during the application process. If you require an accommodation because of a disability, we will work with you to determine what reasonable accommodation may be available to meet your needs whether it be as an applicant or an employee. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate and reasonable accommodation.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Motor Vehicle Manufacturing

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