Digital Media Performance Manager

Digital Media Performance Manager

Volkswagen Group Canada Inc.

It’s more than a Career, it’s a Passion! We love our cars, but it’s the people behind them who make them what they are. To build great cars, we need great people. That’s why Volkswagen Group Canada pays competitive salaries, offers fringe benefits, and provides unique opportunities for personal and professional growth. We encourage and reward initiative, creativity, teamwork and performance within a fast-paced, stimulating environment. And did we mention that there are really cool Volkswagen and Audi vehicles all over the place?

This role is classified as hybrid.

The Digital Media Performance Manager is responsible for leading the strategic planning, execution, optimization, and analysis of all paid media campaigns to drive brand awareness, traffic, and qualified leads. This role ensures that all media investments deliver measurable business outcomes while maintaining the premium brand positioning expected in the luxury automotive segment.

Overall

• Drive the growth and execution of Audi’s media marketing strategy across new, used, and after‑sales channels, enhancing lead quality and conversion across dealer networks
• Oversee media performance across all parts of the business — managing performance from brand awareness through to cost per lead (brand to retail, regional, and segment levels)
• Ensure all digital media activities — including national and dealer search, digital, mobile, and new media are aligned with Audi’s brand strategy, business objectives and premium positioning
• Ensure strategic accountability for media marketing investments, driving disciplined planning and partner performance to meet defined KPIs and ROI objectives, with an ongoing focus on optimizing spend effectiveness

Media Strategy & Planning

Campaign Execution & Optimization

Performance Analytics & Reporting

Collaboration & Integration

Budget

Qualifications

Employees who strategically align and implement all external Group and brand media and channels (e.g., websites, social media) or who create digital marketing campaigns and position them in special media.

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws.

Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities including during the application process. If you require an accommodation because of a disability, we will work with you to determine what reasonable accommodation may be available to meet your needs whether it be as an applicant or an employee. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate and reasonable accommodation.

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