Brand Strategist

Advocate Printing and Publishing is Atlantic Canada's leading commercial printer, providing high-quality print solutions to businesses of all sizes. With state-of-the-art facilities in Nova Scotia and New Brunswick, the company specializes in offset, digital, and large-format printing. Committed to excellence and community engagement, Advocate supports initiatives in sustainability, mental health, and local well-being. We are looking for a passionate and driven Brand Strategist to join our team! As a Brand Strategist, you will develop and implement integrated brand marketing initiatives, with a focus on audience engagement and content-driven strategies, while executing creative campaigns across digital and traditional platforms. If you thrive on creativity, strategy, and collaboration, this role is for you! Responsibilities - Develop and execute a brand strategy that aligns with business goals. - Ensure consistency in brand messaging, visuals, and tone across all channels. - Plan and implement marketing campaigns to strengthen brand identity and engagement. - Lead content marketing efforts and develop strategies to grow and retain audiences. - Conduct market research to understand competitors, trends, and customer preferences. - Oversee digital marketing efforts, including social media, email campaigns, and SEO. - Manage branded materials for digital, print, and event marketing. - Support sponsorship programs to maximize exposure and ROI. - Work closely with editorial and creative teams to maintain brand consistency. - Use data and audience insights to refine content and marketing approaches. Education & Experience - Post-secondary degree / diploma in Business, Marketing, or a related field (or equivalent experience). - 3+ years of experience in brand strategy, marketing, or media. - Proven track record of successful marketing and branding campaigns. - Strong knowledge of content marketing and audience engagement. - Experience in digital marketing (SEO, social media, analytics). - Ability to analyze market trends and audience insights. - Excellent communication, leadership, and teamwork skills. - Bonus : Experience in sustainability, lifestyle, or local business sectors. What Advocate Provides - Full health, dental, and vision care coverage. - Virtual Healthcare. - Pension plan. - Work-Life Balance. - Staff and social events. All applications will reviewed; however, only those selected for an interview will be contacted. Advocate is committed to building and fostering a diverse, fair, and inclusive workplace which values diversity and encourages respect and dignity for all beliefs and ideas.