Become a part of ALK
ALK is a global pharmaceutical company specialized in allergy immunotherapy. We provide an attractive working environment for individuals looking for both personal and professional development. We are driven by a high level of professionalism, integrity, an open-minded approach and contributing to an inspiring and fun working environment together with our colleagues. You will be part of an engaged and informal team with colleagues who value skill and knowledge creation.
If you would like to learn more about our company, we encourage you to visit us at www.alk.net.
Job Summary
We are seeking a dynamic and results-driven Product Manager to drive the development and execution of marketing tactics targeting healthcare professionals (HCPs). Reporting to the Senior Marketing Manager, as Product Manager you will play a pivotal role in supporting the Canadian commercial team by delivering impactful campaigns and driving brand growth through measurable and innovative omnichannel initiatives. The ideal candidate will bring a hands-on approach, creativity, and adaptability. This role demands strong collaboration, analytical and organization skills.
This is a great opportunity for an early career professional to develop their skills in pharmaceutical marketing.
Responsibilities
HCP Marketing Material Development & Dissemination and omnichannel campaign management (50%) :
- Adapt global HCP-targeted print materials that align to the brand strategy and local regulations in collaboration with external agencies and internal stakeholders. When needed, be comfortable making minor copy and / or design adjustments to marketing materials in house.
- Plan and execute digital HCP journeys and omnichannel campaigns, leveraging insights to optimize engagement.
- Ensure proper implementation and continuous tracking of analytics and KPIs in alignment with local and global commercial team objectives, leveraging analytics tools and collaborative workflows.
- Seek and manage feedback from sales, medical and public affairs colleagues to the materials, and act as the bridge between cross-functional teams, ensuring alignment of goals, timelines, and deliverables.
- Oversee and manage approval workflows for all HCP materials and campaigns, ensuring regulatory compliance and timeliness.
Conference & Accredited HCP Program Management (50%) :
Coordinate and manage the execution of conferences and HCP educational programs, ensuring measurable outcomes.Collaborate with stakeholders to secure sponsorships, manage logistics, and evaluate program success.Qualifications
Education and Experience :
Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field.3+ years of experience in marketing and / or digital marketing.Digital marketing experience required, including proficiency with related analytics tools.Experience with KOL engagement and HCP marketing experience a plus.Proficiency in analytics (e.g. Google Analytics) for monitoring and optimizing digital marketing performance.Skills and Competencies :
Hands-on approach with the ability to manage projects end-to-end.Proven track record of managing omnichannel campaigns and related analytics tools.Creative problem-solving and the ability to think outside the box to develop innovative solutions.Excellent collaboration skills with internal teams and external partners.Understanding of PAAB regulations and compliance processes.Basic graphic design skills a plus.Additional Preferred Attributes :
Analytical and focused on optimizing outcomes.Resourceful, adaptable, and highly organized, with a proactive attitude.Strong communication and relationship-building skills.Enjoys and excels working as part of a cross-functional team and is keen on sparring to generate new ideas.Thrives in a fast-paced environment with the ability to juggle multiple priorities.Why Join Us?
At ALK Pharmaceuticals Inc., you will have the opportunity to make a meaningful impact on patients' lives by joining a team that values creativity, collaboration, and hands-on problem-solving in pursuit of excellence in allergy immunotherapy.
How to Apply
If you are excited by the opportunity to lead patient-focused marketing initiatives with a creative and digital-first approach, we invite you to apply.
Please submit your resume and cover letter to [email protected].
Principals Only