Marketing Communications Specialist

The Organization

LGM is a national leader in providing warranty, finance and insurance services to the Canadian automotive industry. Since 1998, LGM has partnered with leading automotive manufacturers and dealerships across Canada to deliver award-winning F&I solutions. Dealer partnerships are complemented with the strong backing and support of their automotive manufacturing brands, which include BMW/MINI, Kia, Mazda, Volvo, Jaguar/Land Rover, Mitsubishi Motors, Polestar and Motorrad.

The Job

The Marketing Communications Specialist is a strategic communications partner responsible for shaping and amplifying our brand voice, driving engagement, and delivering measurable results across PR, content marketing, and digital advertising channels. This role combines creative storytelling, data-informed strategy, and project leadership, making it ideal for someone with the ability to manage multiple projects in a fast-paced environment and who thrives at the intersection of content, communications, and brand growth.

Key Responsibilities

Strategic Communications & Content

• Develop, research, and craft compelling internal and external communications across diverse channels, including print, corporate sites, intranet, videos, presentations, and press materials.
• Lead content marketing initiatives to support partner engagement, acquisition, and brand awareness.
• Analyze performance metrics, track KPIs, and provide actionable recommendations to optimize campaigns and inform future strategy.

Digital Marketing & Paid Media

• Plan, execute, and optimize digital advertising campaigns that promote content marketing efforts and drive measurable results.
• Monitor digital performance, audience engagement, and competitive trends to ensure campaigns meet business objectives.
• Provide insights and recommendations for continuous improvement, leveraging data to maximize ROI.

Brand Management & Corporate Profile

• Act as a brand steward across all communication channels, ensuring consistency in tone, voice, and messaging.
• Own earned media strategy and execution, including proactive media pitching, relationship management with key outlets, and leveraging coverage to amplify content marketing and brand visibility.

Core Competencies

• Strategic Communication: Ability to distill complex ideas into clear, persuasive messaging across multiple platforms.
• Collaboration & Influence: Builds strong relationships with internal and external stakeholders, fostering alignment and shared success.
• Creativity & Innovation: Develops inventive solutions and campaigns that advance the brand and drive engagement.
• Adaptability: Thrives in a dynamic environment, balancing shifting priorities and resource constraints with agility.
• Results-Driven Execution: Delivers high-quality work on time, demonstrating accountability and measurable impact.
• Analytical Mindset: Uses insights and data to guide decisions, evaluate success, and refine strategies.

Required Skills

• Exemplary oral and written communications skills including writing, editing and proofreading.
• Ability to work independently on a broad scope of projects; strong organizational skills and ability to handle competing project priorities with shifting deadlines and deliverables.
• Team player, able to work collaboratively at all levels of the organization and with external stakeholders.
• Excellent organizational, planning, influencing and follow-up skills.
• Comfortable executing on a wide variety of communication tactics including social media.
• Impeccable attention to detail.
• Confident presenter and speaker.

Education

Completion of a university degree or the equivalent in a related field such as communications, journalism, or similar.

Experience

5+ years' experience in organizational communications, developing and executing strategic communication plans.

The Rewards

• Compensation: $75,000 - 83,000 + bonus
• Hybrid work model for flexibility
• Comprehensive compensation package including:
• Extended health benefits plan
• Group RRSP
• Performance bonus
• Health & wellness benefits
• Education sponsorship
• Work-life balance perks:
• Four paid days annually to “give back” to the community
• Your birthday off — every year
• Vehicle rebate program: Up to $400 per month