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Public Relations Manager

Public Relations Manager

Union Film Group Inc.Richmond Hill, ON, Canada
2 days ago
Job type
  • Full-time
Job description

About Us

Union Film Group is one of Canada’s leading short film production companies, specializing in high-quality short dramas that captivate audiences worldwide. We are seeking a Public Relations Manager with strong experience and a deep network in the North American media industry to elevate our brand and drive impactful media engagement.

Responsibilities

1.Media Relations & Outreach :

  • Establish and maintain relationships with top-tier North American media outlets (e.g., Variety, The Hollywood Reporter, CBC, Deadline).
  • Organize and manage media interviews, press briefings, and exclusive company news releases.
  • Secure consistent, positive media coverage to enhance brand visibility.

2.Brand Management :

  • Develop and execute strategic PR campaigns that align with the company’s vision and business objectives.
  • Craft compelling press releases, articles, and brand narratives to showcase Union Film Group’s expertise.
  • Monitor and analyze public sentiment, providing actionable insights for brand growth.
  • 3.Event Coordination :

  • Lead PR efforts for major events, including film premieres, industry panels, and promotional tours.
  • Collaborate with internal teams to execute successful launches and press events.
  • 4.Digital Media Strategy :

  • Oversee social media channels to ensure alignment with the PR strategy, increasing engagement and follower growth.
  • Partner with influencers and digital creators to amplify Union Film Group’s content reach.
  • 5.Crisis Management :

  • Develop and implement effective crisis communication plans to mitigate risks and maintain a positive public image.
  • Serve as the primary spokesperson for media inquiries during sensitive situations.
  • 6.Internal Collaboration :

  • Work closely with production, marketing, and creative teams to synchronize PR efforts with ongoing projects.
  • Qualifications

  • Experience : Minimum 5 years in public relations, preferably within the film, entertainment, or media industries.
  • Education : Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
  • Skills :

  • Proven ability to secure high-profile media coverage.
  • Strong writing and storytelling abilities for press releases and brand narratives.
  • Advanced knowledge of social media platforms and PR tools (e.g., Hootsuite, Cision, Google Analytics).
  • Crisis management expertise and problem-solving under pressure.
  • Established relationships with major North American media outlets.
  • Language : Proficiency in English; bilingual candidates (e.g., Mandarin) are highly preferred.
  • What We Offer

  • Competitive salary and performance-based bonuses.
  • Comprehensive benefits package, including healthcare and paid time off.
  • Opportunities to work on high-profile projects and collaborate with top industry talent.
  • Professional development and networking opportunities in the film and entertainment sectors.
  • How to Apply

    Please send your resume, a cover letter, and any relevant media or PR case studies to [email protected] . Use the subject line : “Public Relations Manager Application – [Your Name]”.

    Join Us! Be part of an innovative team shaping the future of short films in North America. We’re excited to see how your expertise can help us amplify our story!