Content Specialist

Job Description

Job Description

Description

As a Content Specialist, you will play a key role in creating, managing, and optimizing content across owned, earned, and shared channels to support brand awareness, customer engagement, and business growth. This role requires a balance of creativity and strategy, with a strong focus on delivering high-quality, audience-driven content that performs across digital platforms and emerging search experiences.

About the Role

In this role you will be responsible for :

• Plan, write, edit, and publish high-quality content for digital channels including websites, email, blogs, social media, and integrated marketing campaigns
• Manage day-to-day social media content execution , including content planning, publishing, optimization, and performance tracking across priority platforms
• Maintain and update content and social calendars to align with product launches, seasonal moments, PR initiatives, and marketing strategies
• Optimize content for SEO and AEO (Answer Engine Optimization) , ensuring content is structured to perform in traditional search as well as AI-powered and conversational search experiences (e.g., featured snippets, FAQs, generative search results)
• Conduct content audits and ensure consistency in brand voice, tone, and messaging across all channels
• Repurpose and adapt content into multiple formats (e.g., blog to social posts, PR coverage to web and social content, long-form to short-form assets)
• Use analytics and platform insights to track content and social performance, identify trends, and recommend optimizations
• Support content strategy development and ideation based on data, audience insights, and emerging industry trends
• Act as a liaison with the PR agency , supporting content coordination by :
• Providing briefs, background materials, and brand context
• Reviewing press materials for accuracy and brand alignment
• Amplifying earned media across owned channels (web, email, social)
• Collaborate with designers, internal stakeholders, and external writers or vendors as needed
• Stay up to date on content, social, SEO / AEO, and PR best practices, platform changes, and competitor activity
• Ensure all content meets editorial standards, accuracy, compliance, and accessibility guidelines

Who we are looking for :

If you have the following, you may be the person we are looking for :

Don’t meet every single requirement? That’s okay. We encourage you to apply anyway. We believe in investing in potential and supporting our team members as they grow into their roles. If this opportunity excites you, but your experience doesn’t align perfectly, we still want to hear from you.