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Demand Generation Manager - North America

Demand Generation Manager - North America

AgorapulseWinnipeg, Manitoba, .CA
18 days ago
Job type
  • Full-time
Job description

Managing your social networks has never been so simple! 🚀

Who are we?

European leader in social media management, Agorapulse is deployed in 18 countries and supports +31,000 users worldwide. We are the highest rated social media management software in Europe based on thousands of real users’ reviews on G2. You can start a free trial to see for yourself! 😇

So what are we doing exactly? We allow agencies, social media managers and marketers to manage their social networks simply.

We help scheduling their content, editing statistical reports, calculating the ROI of their social media strategy and interacting with their audience from a single platform for all social networks : Facebook, Twitter, Instagram, LinkedIn, YouTube, Google My Business, TikTok and more! Isn’t it beautiful? 😄

Some numbers

We are now 150 enthusiasts employees divided between Paris and international. Our semi-remote organization allows us to have employees all around the world. 🌎

  • 60 recruitments in 2023
  • 30 different nationalities

About the position 🎯

At Agorapulse, we believe in empowering businesses to succeed in the digital world. Our platform offers cutting-edge solutions for social media management, enabling our clients to engage with their audiences effectively and drive meaningful results. As a Demand Generation Manager - North America, you will be at the forefront of driving lead acquisition and revenue growth in North America, creating targeted campaigns and optimizing marketing operations to contribute to business success.

The missions

Your primary goal is to deliver high-quality SQLs (Sales Qualified Leads) to the sales team. You’ll work closely with sales to ensure that the leads you generate meet their expectations and are valuable for conversion. Actively reviewing and validating lead quality will be key to your success, along with maintaining accountability for pipeline metrics to ensure leads progress smoothly through the funnel.

To do this, you will be responsible to :

  • Develop and execute multi-channel campaigns (email, social media, paid media, events) to generate high-quality leads for the North American market.
  • Support the development and execution of an Account-Based Marketing (ABM) strategy, targeting mid-market and enterprise accounts.
  • Collaborate closely with sales to align on lead generation goals, optimize handoff processes, and ensure leads are converted into new opportunities.
  • Analyze campaign performance and utilize data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue.
  • Manage regional events and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth.
  • Work with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our CRM.

    • About you 🔍

    You are the ideal candidate if you are :

  • A marketing operations pro : You understand the marketing funnel and are proficient in using automation tools to drive scalable results.
  • A strategic thinker :  You are able to create and execute demand generation strategies that align with Agorapulse’s growth goals.
  • Data-driven : Skilled in using data to drive decisions, track performance metrics, and optimize campaigns for revenue impact.
  • An ABM expert : You have experience with Account-Based Marketing and targeting key accounts in the mid-market or enterprise space.

    • Agorapulse is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation during the application or interview process, please let us know.

    Why Join Us? 👀

  • Enjoy a scaleup environment with a great work-life balance ⚖️
  • Grow your skills with our Guilds and workshops 👋🏻
  • Work in a SaaS, B2B, and international context
  • Experience an exceptional work atmosphere (just check out our Glassdoor page 🙂)
  • Collaborate with amazing colleagues and be part of an enthusiastic team
  • Benefit from a fully remote position 🏡
  • Take advantage of our generous policies and vacation days

    • Our interview process 🤝

    The goal is to give you the opportunity to get to know as much as possible the future key members of your team. Between each step, you will always be accompanied by our Talent Acquisition team.

  • A first interview with Capucine, our Talent Acquisition Specialist
  • An interview with Kate, our Head of Marketing Ops & Demand Generation
  • A culture fit interview with two members of the team
  • A business case presentation with Kate and Emeric, our CEO